I know more female entrepreneurs need to stand up and be visible in their business. Through my years of experience and studies in entrepreneurialship, I have defined my own set of tips & strategies to increase my visibility and bring more clients to me. Social media is an ever changing landscape but one that makes business opportunities so diverse, that getting a handle on how to be visible in social media is a key element.
Colour is a powerful communicator that not many people use to it's full capacity. Colour helps you connect directly into the subconscious of your audience. So you had better make sure the colours you use are sending out the correct messages!
As solopreneurs, we are are a unique group of people who build our empires from behind a computer at home. But the world is your oyster and clients are waiting for you.
But women are often their own worst enemy too and sometimes too many ideas leads to freezing and non-action. Excuses and hiding.
Knowledge of colour and the effect colour has on all of our brains can be the secret weapon in a businesswoman's armoury when facing outwards.
My colour story started along way back... in the 70's. I was a child born in the psychedelic era. Do you like the shirt that I am rocking?!
This was the start of a lifelong love affair with colour and patterns which continued into a professional art, design and business career; from graphic design to textile design and into theatre productions.
As a small child the question I hated the most was "What is your favourite colour?"
I couldn't understand why all these people were asking me to choose!
Why should I?
I love all colours - every colour has it's own unique place in the world and is beautiful in its own right.
I have never been one to follow the crowd. I have always wanted to tread my own path and I have done that - peers have very little influence over me, I do not follow fashion or celebrity lifestyles. I am me. And yes, that was my catchphrase way before The Greatest Showman hit our screens ... though I do love that movie! So do my daughters, and here is the handmade birthday card my 13 year old gave me.
It took a very long time for me to fully recognise the deep connection that colours hold for me.. and everyone else. We are just not consciously aware.
I always have had an intuitive connection which has guided me on my life's path, giving me the confidence to step up and follow my path.
After years of study, research and practical application I now plan to share what I know with you. To bring joy, visibility, connection and confidence to your life and career.
I thank you from the depth of my colourful soul for joining me on this journey.
That is the crux of what I want to share with you - I want you to become confident in your business.
Start listening to your heart and stop worrying about what fashion says or other people near you.
There are a lot of very loud, opinionated people in the world of fashion who declare which colours we should all be using.
But if those colours are not right for you, you should not use them at all!
There are so many ways available today to customise and colour our world as we want to.
As a student I painted my bicycle seven different colours with enamel paints and my Doc Marten's were painted in three colours with shoe paint that cracked with time... everyone always knew what was mine!
I put tiny braids with lots of multicolour beads in my hair. But I never went as far as dyeing my hair a bright pink as that would be too permanent for me!
Colour is there to be played with and enjoyed in the moment.
I also understand that not every situation is suitable for bright and bold... sometimes toning things down is required. So my reddish brown hair and brown eyes have stayed pretty much all the time. Colours shine through me in different ways, which is how it should be.
I want to help lift the world from the downward spiral that we all seem to be in, getting more and more insular, and instead open up people’s hearts and actions to promote joy and happiness, and colour has the power to help us all do this, in our personal and business lives.
I want to inspire everyone to embrace colours with confidence in ways they haven’t done before.
Have you noticed how when you go away to a new country on holiday that the light is different? Light plays a huge part in how we perceive colour.
I spent three years living in the South of France where the great impressionist artists created some of their most iconic pieces of art - Cezanne and Van Gogh being among the most well known.
The light in the South of France is magical. It makes the landscape sing with colour. These artists were not "making up colours" in their paintings but really painting all they saw in front of them.
I lived another three years close by Monet's gardens at Giverny in Normandy, where my first child was born. Visiting his gardens throughout the year was a joy which I shared with our many visitors.
Looking back over my much-travelled life, my sensitivity to colour has left very strong colour memories in my head of the many places I have lived and the colours that stood out to me in those locations.
Here is just a snippet of these memories:
SEATTLE: Warm and bright autumnal colours and huge trees.
SYDNEY: Purple Jacaranda trees, yellow sandy beaches and blue skies.
GIVERNY: Green apple orchards and Pink cherry blossom.
BASEL: Red brick town hall and green green hills with black and white cows.
BOISE: Intense blue skies with yellow grasses and vibrant autumnal leaves.
MONTPELLIER: Sunsets that set the skies on fire placed against olive groves.
OXFORD: Bluebell woods in the springtime, and the summer explosion of colour in all the gardens filled with flowers.
I have lived in many places, and travelled to far more, and every stop along the way I have let the colours around me infuse into me to be retrieved at a later date. To me one of the greatest joys of travel is documenting the colours through my love of photography.
The colours of Marrakesh in Morocco cemented themselves in me from my visit as a 14 year old who had a local Prince asking for my hand in marriage! At the point Dad started bartering me for camels, he backed away fast! Moroccan men seem to fancy themselves somewhat...
My combined professional studies and training in Psychology, Art, Art History, Textile Design and an MBA have led me create this website and service to you as a Colour Expert & Business Catalyst.
As colour is in our everyday so must it be involved in your business vision.
This is my way to share with you all the aspects of colour that I have gathered over the years and help bring greater joy into your life through understanding colour and learning how to use in the way that is right for you.
I hope you join me on the voyage of discovery into the world of colour and what colour can give to us in the business environment.