Codify What You Know.
Scale What You Serve.
Turn your expertise into a signature framework that scales your business and positions you as The Authority.
Take the Natural Authority Style Quiz today:
Real Results. Real Businesses. Real Clarity.
Entrepreneurs, coaches, and creatives across the globe trust Susanna Reay as their creative business coach to turn overwhelm into momentum — and ideas into scalable offers.
100+ glowing testimonials
“The first program where I’ve made real, measurable progress.” – Jane A.
Award-winning launches & sold-out offers
“Launched, won awards, got featured – all thanks to Susanna.” – Holly S.
From confusion to clarity in moments
“From chaos to clarity. Clients now get my offer.” – Caroline R
Clients from over 10 industries and 6 countries
“Worth every penny. Susanna is a complete wizard.” – Linzy B.
This is for you, if you are a:
- Coach or Consultant who wants to package your expertise for premium positioning
- Service Professional ready to productise your knowledge systematically
- Expertise-Based Entrepreneur seeking to build scalable business models
- Thought Leader wanting to codify your insights for lasting influence
- Industry Expert prepared to challenge conventional approaches with proprietary methodologies
If you've been successful through personal relationships and referrals but know there's a bigger game to play, you are in the right place.

Hello! I’m Susanna Reay, the Authority Architect, based in the U.K.
I believe
Defining your Authority Framework®
is the most powerful way to build a scalable, stand out business.
As the Authority Framework® creator and coach, I help you turn your knowledge into structured frameworks, mental models and systems that fuel growth, authority, and freedom.
If your business is built on your brilliance, but you’re still the bottleneck, it’s time to systemise your success with a signature framework that others can learn, deliver, or license.
Client Breakthroughs

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Kerri Burchill, PhD – Leadership Trainer
“One session gave me a full business framework.”
“I have a PhD in frameworks but was stuck. Susanna took my ideas and turned them into a clear, logical offer. I left our session empowered and focused.”

“
Jo H. – Marketing Pro, 9+ Years in Business
“The most comprehensive course I’ve ever taken.”
“Susanna just gets business — no matter your niche. Her course brought accountability, depth, and clarity I hadn’t found anywhere else.”

“
Isabelle Crypto – Marketing Consultant
“She thinks with you. That’s rare.”
“Susanna brings calm, clarity, and structure. I’ve been a marketer for years, but I needed someone to help me think through my own ideas. She nailed it.”

“
Nicla Diceglie – Interior Designer
“Clarity Queen! I finally feel ahead of the game.”
“I now know what makes me unique, and my clients see it too. Susanna helped me untangle my message and build a profitable offer with confidence.”
Ready to discover how you naturally show up as an expert?
Discover your natural content style and learn how to package your expertise into a framework that’s easy to teach and impossible to forget.
Structure Beats Hustle
FOR COACHES AND CONSULTANTS
You’ve reached a stage where hustle isn’t the answer.
But translating that into a system others can understand, teach, or run with? That’s the next level. This is where your content becomes curriculum.
Your process becomes property. And your ideas start working harder than you do.
Now you’re ready to structure your intellectual property into something repeatable, recognisable, and ready to grow without you.
This is for experts who want more than visibility.
They want frameworks that become assets.
Who I Help
Growth-Stage Entrepreneurs
You’re ready to move beyond the founder hustle. You want a system that makes your work teachable, memorable, and repeatable - whether it’s to your clients, your team, or your licensed partners.
Coaches & Consultants
You’re booked out, tired of reinventing the wheel, and ready to lead with a signature group offer powered by your unique method.
Small Agencies & Teams
You need internal clarity. A common language. A system that reflects your brilliance and allows your team to deliver without second-guessing.
Thought Leaders & Trainers
You’ve got strong content. Now let’s wrap it in a signature framework that’s instantly recognisable and strategically positioned.
Proof in Action
Real clients. Real transformations.

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Published ‘Happy Home Design’ course
“I can’t believe I made my first sale the day I launched!”
Holly Scott
Happy Home Designer

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Clarified 15 years of expertise
“I finally have a framework to explain what I do — and clients love it.”
Caroline Rushforth
Personal Empowerment Coach

“
Breakthrough after years of doubt
“Five years stuck — finally a breakthrough that moved my business forward.”
Haroun Busby
Clinical Psychologist

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Professional rebrand = big win
“New branding + website helped me win my biggest proposal yet.”
Alice Blackwell
Online Event Producer & Facilitator
TRUTH
Your expertise remains invisible
until it's properly structured
Together we will:
- Refine your message so you can show up easily as 'the authority'
- Visualise your ideas for maximum impact
- Define your signature offer so your expertise can be support many in high impact group offers
Build Out Your Expert Trifecta To Thrive in 2025

courses
or memberships
books
or articles
talks
on stage or screen
"It all starts with creating your Authority Framework®"
Susanna Reay is the creator and trademarked owner of the Authority Framework®; the premier system to define your signature framework.
"Susanna is so intuitive in how she works, she gets me, she'll get you, as she adapts to people's individuality. Working with Susanna is worth every penny. If you're thinking about working with Susanna, just do it - she is a complete wizard, a master at what she does." Linzy Boden
Workshops, Group Training, Self-Led Courses and Private Mentoring.
best seller, instant access
First Frameworks
deep support
The Spark Space Authority Accelerator
Build your Authority Framework® and your Signature Offer in one structured journey.
This programme helps you align your natural content style, codify your method, and package it into an offer that scales.
fast, private support
Deep Dive Package
When we codify your expertise, we create momentum and connection,
which in turn creates the breakthrough you've been seeking in your business.
this is defined in your Authority Framework®

Why it Matters
In a world where frameworks are churned out by AI, most lack the depth to scale.
We don’t teach templates. We build systems.
This is business infrastructure for experts.
It’s how you build authority without burning out - and a brand that outlasts you.
To confidently step forward, share your wisdom, elicit change and play the bigger game, you need to define your Authority Framework® - this is the gold thread that pulls everything together for your business.

'Let's ignite your authority, expand your impact and monetise your wisdom.'
Susanna Reay
FAQs
Q1: What is an Authority Framework® ?
A visual and strategic system that captures your method in a clear, repeatable way - used across content, offers, and delivery to scale your business.
Q2: Why should I build a framework as a growth-stage entrepreneur?
Because what got you here - personal hustle - won’t get you to scale. A framework turns your ideas into assets that others can use, teach, or license.
Q3: Can I license the Authority Framework® for my own team or clients?
Soon - I am developing a new programme called the Legacy Framework Lab™, where you will be able to white-label or certify in the Authority Framework® system for team training or resale integration.

" I've never met anyone like Susanna before, who looks at the whole package and how it can be pulled together into a cohesive strategy"
Annie Hall, Owner of Phase Two Design