meet susanna


I'm Susanna Reay, The Introvert's Business Coach specialising in helping coaches and consultants design and scale their business online, The Introvert Way™. 

As an introvert myself, I understand the importance of maintaining our energy boundaries to avoid burnout so we achieve the sustainable income and lifestyle we all desire.

I've been working online since 2006, and seen what works and what doesn't... so today I can share the years of experience with you, to save you time by giving you focused direction and accountability. The Introvert Way™ Roadmap outlines the best way to grow your knowledge-based business online without overwhelm and exhaustion.

If you're wondering how my surname is pronounced, it's "RAY" as in a "SUN RAY".  I follow my name and bring rays of light into your business.

My unique colour twist to monetising your expertise increases both your confidence and brand message to ensure you connect with your audience in the best way possible, helping you stand out from your competition.

How it all began

After having lived in the US, Switzerland and France for 14 years, my family and I moved back to the UK in 2015. Re-entering into the British society was tough. And although I was setting up a business each time I unpacked life with my family somewhere new, I initially considered getting a job to get to know others as much as earning. 

But walking past a marketing agency, looking in at the rows of computers made my heart plummet to the floor, and in that moment I knew that I was never going to be able to work in an environment like that. 

I wanted to work to live rather than live to work.

In 2012, I had used my experience supporting others to build my first online coaching business helping other expats to do the same but found that niche no longer worked when I arrived ‘home’ and I had to reinvent myself again.

But in 2015, I found myself struggling to grow a new online coaching business. I realised I was falling into the constant creation trap. I was constantly coming up with ideas but I wasn’t giving them long enough to develop. Nothing was gaining traction and I was also attracting the wrong people. I was shooting myself in the foot and I knew it. 

I was missing something vital.

To grow a business your clients must see an urgent need for your offering, be able to apply it to their own world easily and see results. ~ Susanna Reay

And this is how I support my clients today; I help introverts set up and sell digital courses online

Why work with me, you ask?

I get tech and strategy as much as design and branding, so can uniquely bring these together.

As I pondered my situation, I realised this was where so many business owners get stuck. They have too many ideas, they don’t know where to focus their efforts, and while they might feel comfortable with one part of the equation, they don’t know how to do the other. I know how to package up offers to sell.

As an introvert, I also know many of the launch strategies business owners are taught can feel overwhelming and exhausting. To create high value scalable offers, you need more than just a launch plan; and this is why I developed The Introvert Way™ Roadmap.

Now I bring my 25 years of experience working with small startups and solo entrepreneurs around the world across multiple industries, combined with creativity and practical know-how together. I use these skills and experience to help multi-passionate introverts and highly sensitive people sell their group programmes online and live the life they want. I've worked with over 1000 introverted women globally since 2015.

The magic happens from my home studio, in the beautiful countryside south of Oxford in England, UK.

We work together on the three success pillars:

1) strategy

2) visibility

3) implementation

From A'Level Failure to Art and Business School Top Graduate

I was so stressed during my A'level exams, that I completely tanked them. I knew as I walked out the door that the grades I was looking for were not to be.

But this did not stop me, even then I knew I had inside of me what it takes for success, and with determination and consistency I went on to achieve top honours at both art school and business school, making my skills a unique mix in the business coaching world. 

When you work with me, you get a unique perspective into your business as we can combine your expertise with strategy and branding that brings you the Wow! impact and will leave you top of mind to clients.

Formal Qualifications include:

  • MBA Distinction in Business Management and Entrepreneurship 
  • 1st Class BSc. (Honours) in Textile Design and Design Management 
  • Graduate of many many online programs over the years!

Claudia loves Susanna's personal in depth approach

Claudia De Voogt

Susanna is someone who has tons of experience, yet coaches you on the level you're at, really nice and friendly, she has so much patience as we keep asking questions over and over, she motivates you, and corrects and suggests new options.  It was a game changer for me and I learned so much.  

You just don't know what you don't know and I can write 100 more emails and texts, if no-one corrects me, I won't grow.  And this is exactly what I love about how Susanna runs her courses. My biggest win is by far finally creating something WITH the help of a professional, instead of getting some info and then having to wing it myself. I love Susanna's personal in depth approach.  

The success you are dreaming of is just around the corner

Together, we build your business in a comfortable, controlled way so that you can connect to more customers, without feeling overwhelm.

Determine your own unique online pathway to success,  as you follow The Introvert Way™ Roadmap.

The Introvert Way™ takes you on the journey from being erratic at best with showing up to having a strategic framework to follow that works.

Many of my clients tell me they have been hiding for years... 

They are consumed with worries about what others may think and fear whether they are good enough to really succeed. 

When we work together, my clients realise

  • that they have never been clear enough about what they do, what they offer and how they can help their clients. 
  • they do not have a distinctive brand as they have been trying to copy others who are successful in their niche. 
  • they have been shooting from the hip trying out different marketing tools.

And that these things need to change. And doing it on your own is really tough, as they have tried that, and got nowhere. 

This is called the Introvert Hump... (Read more here)

You need to get out of your own way and be held accountable to make the changes you need to make, and stop thinking all the time that you must do more research, it's not right yet, you need more training. 

You are ready, right now to grow your business.

  • You are extremely talented but often so reticent to talk about your skills, that it is hard to figure out what you are actually doing or selling!  
  • You have been brought up to not boast, or talk about yourself and this overflows into your business.
  • As an introvert it can be hard to speak up and pulling attention to your offer seems impossible.

And that is where I step in, to support your growth.

Using the right action steps, based on a structured marketing strategy and a strong brand presence,  you will show up authentically to your audience so you can generate real leads that grow your income.

I developed The Introvert Way™ to provide a framework for you to follow in a comfortable, controlled way to gain followers and customers, without burning out. You will connect with your audience in an authentic way, setting up a sustainable business marketing strategy and being able to live independently on your own income.

My clients say that I am the perfect online business coach, mentor and strategist, providing structure, motivation and passion with a big splash of colour and fun thrown in.

Susanna Reay, Founder of The Introvert Way™

Anaël loved the personal support ...

Anaël Roseau

Susanna's support was encouraging, she is full of great ideas, a really good coach and listener, and with deep technical knowledge. Without her support and the accountability she provides, I would not have been able to finally launch my offer.

I really recommend Susanna's Signature Offer System training to people who are doubting they can do it! My biggest takeaway was the importance of aligning my offer to the lifestyle I lead now, and that it will evolve as my life does. Susanna is there for you and will make sure you will succeed at it. Just trust the process and keep going as the system works! At the end of this program, you will have found a way to package your knowledge and display it to attract your clients.

The Power of the Introvert Entrepreneur

I help brilliant introvert business owners, like you, who have amazing products and services to share with the world but have yet to see the success that you deserve.

As an introvert you have a tendency to hold back and hide. You don't like to shout and push yourself forward. Yet you know you have a lot of value to give. 

The good news is creating a business online is THE PERFECT VENUE for the introverted business owner.

It levels out the playing field with all the extroverts. As online we can create strong brands that project our values and offers without needing to shout. We can find the channels that best suit our way of doing things and connect with those people who resonate with our message. 

Online, you are in control all the time:

  • Of the message you put out 'there'
  • When you wish to show up.
  • How you wish to show up

The only problem is, you are not exactly sure where "there" is... You are stuck in overwhelm and procrastination. Your energy drains away every time you get online and you are feeling that maybe this isn't the right place for you after all... and you are stopping your business success before it has had a chance to succeed. 

You know your business, but are uncertain of how to market yourself and really build your business.

Launching your Signature Offer is an exciting moment for a business owner. This is when you diversify your income and are able to serve more than one client at the time while bringing together your framework and knowledge to have a bigger impact.Signature Offers are designed to expand with your client base in a sustainable way so it matters

Are you ready to launch your Signature Offer?

What’s your goal as an entrepreneur? To make sales, right? And the best way to make sales is to talk to the person who wants the solution you are selling. Whether to make your brand one that polarises your audience has long been a discussion in marketing circles. This Harvard Business Review article, Make the Most of a Polarizing Brand

Should Entrepreneurs Be Afraid To Polarise People?

The 5 steps you need to get ready to scale your coaching business.If you’ve been serving clients for several years now, you know that you have a valuable service to offer more people. But it’s also likely you just don’t know how to prepare your business to move to scalable success. You want to step up an impact gear

What no-one is telling you about growing your online coaching business
Susanna Reay Member Zone

Need Direction?

Register for my MEMBER ZONE to access free online business training that sets you up the right way to run your business The Introvert Way

My Bigger Why

I wish that my daughters will live in an equal world which honours and supports the women, and respects the introvert way of being. 

With the advent of the internet, the extroverted male gatekeepers are being pushed aside as the women are given access to the world as never before.

I want my daughters to be inspired by the success of intelligent business women in the world today, standing up and showing their talents, being heard and admired for their individuality.

Until I see real equality in the business world for women, in both income and recognition of talent, I will not sit easily. We need the creative & talented introverts to come out from the sidelines and stand up to be counted.

Will you join me in building a better business landscape?

I believe in you, I believe in your talents.

Every day, I work with amazing entrepreneurs like you and I know with the right support, you will shine and build the successful business you deserve.

Let’s discuss how I can help bring your unique offer to your people so the world shines brighter!

What is 'The Introvert Way™'?

  • Are you paralysed by fear and doubt when thinking about how to grow your business?
  • Are you hiding from the growing pile of tasks you just don’t know how to handle?
  • Does your energy drain every time you think about showing up online?

I'm guessing you are an Introvert or a Highly Sensitive Extrovert, as these struggles are real when we decide to grow our business online.

Your business is likely to be heart-centred, fuelled by your passion to help others and you need to learn how to balance marketing with creation.

You see the potential in social media to reach new clients but have no idea where to start with your online business strategy.

You offer extraordinary services that wow your clients when they connect with you... but not enough are finding you, and you feel small. 

Your dream of having a profitable business with a successful strategy that allows for a flexible home-based life seems so far away.

YOU CAN control your business and your life with the right steps! It’s my job to plan and show you these steps, all you have to do is follow them.

The Introvert Way™ works

You no longer need to feel lonely, lost or unmotivated.

Taking the right action and following the right business strategies is the secret behind the successful entrepreneurs you see online.

This may all sound daunting, but I promise you that you can do it, by taking one small action step each day.

My coaching works at your pace to achieve your goals.

And the best part? 

You don’t need to leave your home to do this!

You can achieve your desired business growth online and no longer need to class yourself as a small UK business!

Invest in your business today and see the huge amount of growth potential you can achieve through my online business coaching and consulting services.

What to Expect Working With Susanna 

Jane loved the individual help ...

Susanna has your best interests at heart. She is always ready to assist, encourage and inspire you to take the bigger actions your business needs. She gives you detailed individualised help and very obviously loves her work with in turn transfers to her clients. 

Susanna gave me the encouragement to just keep going. I do something very intensely for a few weeks then I need to pull back a bit to recover and take care of myself, I need to pull back and look after myself. I am very happy to have worked with you Susanna, thank you very much. Jane Adlington

I really like your small group programs, feeling how I need to make important things first then trying to improve things slowly. You post on insta about art today is wow. You are an artist in your business, true. Understanding us ... helping us.

Come join amazing woman, led by Susanna, who can help you clear your business idea and also support you with her deep knowledge about technical stuff. Beside that Susanna is really good listener and she'll call you back if she sees that she find something more that's good for you to do.” Mojca

"A session with Susanna is like a breath of fresh air for your business. She can cut through all the noise there is. Hand over, like hot bread, great ideas for both visibility and tips on how to manage your social media from a being-less-overwhelmed position. This is want I need as a highly sensitive person and she is gifted this woman." Marian

Ann-Katrin Van Schie

"Susanna is able to make you think of different ways on how to structure your work and your approaches in a simple, down to earth and super affective ways.

She challenges you to think out of the box by staying true to yourself and to not feel overwhelmed... her training felt as if we would sit face to face and have a conversation on how to get my business out there and to be more seen, rather then being lectured.

And on top of it all, all this happened with a lot of fun, too. Attending the training - listening to the videos and following up on the tasks brought joy, motivation and encouragement." Ann-Katrin

You will be blown away by Susanna’s amazing knack of coming up with personalised ways of getting you moving forward. She has a sharp intuition for business and a really infectious enthusiasm.” Debra