The Authority Inversion Principle: Reimagining How Expertise-Based Businesses Truly Flourish

After fifteen years of building my own consultancy and mentoring hundreds of coaches and consultants, I’ve witnessed a fascinating pattern that separates those who struggle from those who thrive. This pattern – what I now call The Authority Inversion Principle™ – has completely transformed how I approach business development, both for myself and for the ambitious


From Boardroom to Living Room: The Secret Competitive Edge My Children Are Inheriting

My daughter asked me a question last Sunday that made me realise: I’ve been secretly training my children in business for years.Over the last year a shift has happened, one where my young adult kids – are coming to me asking for advice in a new way.Not about family matters, relationships, household things… But for


What is a Scalable Offer Suite?

If you are a business consultant, coach, trainer or creative; creating a structured progression of offerings at different investment levels will be key to unlimited growth.The Scalable Offer Suite is a way to harness your expertise across different training styles, allowing you to serve more people without the burnout.Why This Works:Provides clear pathways for clients


The Authority Ecosystem™

If you are a business consultant, coach, trainer or creative; the backbone of your business will be building an Authority Ecosystem™.Your Authority Ecosystem™ is a suite of complementary products and services that solve problems at different price points and commitment levels.Why This Works:Shows depth and breadth of your expertise across multiple formats.Creates multiple entry points


Learning in the Digital Age: A Paradigm Shift

Think about how traditional learning has always worked. Historically, knowledge flowed in one direction: from an expert (teacher, professor, speaker) to a passive recipient (student, audience).This model assumes that expertise is something to be transmitted, like pouring water into an empty vessel. But we know now that learning is far more complex and dynamic.The Digital


Why I became an event host (even though I’m an introvert)

Hosting your own event, no matter the size is no mean feat for even the most extroverted person out there – but when you know you’re introverted in nature – why should you consider becoming an event host?In this article I share my reasons for becoming an event host, multiple times in multiple ways over


7 reasons to go to the Super-Fast Authority Think Tank Summit

Andrew and Pete, Clare Josa, Sue B Zimmerman, Gus Bhandal, and Justice Williams MBE are among the speakers at the Super-Fast Authority Think-Tank Summit.But apart from learning about the big ideas that’s moved their business forward, why should you get your ticket?Here are 7 reasons to come along.You will have conversations you can’t have anywhere


How to become an authority in your space

How to become an authority in your space? This is often end of the quest for expert business owners – as authority often means the clients are seeking you out, paying your true worth and achieving the transformations they seek.Even those that have played on their invisibility, like Banksy, to see success have followed these


Super-Fast Authority Think-Tank Summit puts attendees on stage so their voices are heard

Do you like attending business conferences but wish there were more opportunities to not only speak to other attendees but to showcase your knowledge?The Super-Fast Authority Think-Tank Summit is a virtual business conference with a difference: after each keynote talk, you can share your thoughts live with other attendees. Topics being discussed include:Public speakingBuilding your personal


What does clarity mean for your business?

What does clarity mean for your business?In my world, as a business clarity coach, I see clarity as the following:Clarity is getting insight into the DNA of your business, what is the essence of what you do. Clarity is defining what you do best for your market and identifying exactly what types of clients you’re seeking


Business and Design Coach

Why do people come to you and not go to your competitors?  For me, clients love the mix of business and design coaching they get with fast, deep support. I provide creative and personalised solutions that weave in business strategy, branding, marketing and tech. Business and DesignIt’s taken me a long, long time to recognise and


Clarity for the win

I’ve been pondering these 3 questions this week, and I’d like to share first thoughts with you here today:What is clarity?Why is clarity important?How can clarity help you win?1) What is clarity? CLARITY noun – dictionary.com definition:clearness or lucidity as to perception or understanding; freedom from indistinctness or ambiguity. In business, clarity can be a fickle