How colour supports my life and business as an introvert entrepreneur

Susanna Reay Lavender

I have travelled the world and lived in many places and met many wonderful people along the way. In every location, the colours of that area captured my attention and set themselves in my memory.

I am a creative soul, an artist, a sculptor, a businesswoman, a mother, a business coach and a colour expert.

Colour is integral in my life and business.

But there is much more than first meets the eye.

There are hidden depths that I look into with the people I coach, setting them up in business to be confident, visible and productive in the ways they work.

We investigate their natural energy flows and which colours can support them in their business vision.

What Brings Me Joy

Colour in all its forms brings me joy. 

Colours are around us everywhere & every day they connect with our hearts and minds. When we connect and listen to what the colours say then we can harness their powers to spur on our visions and balance our lives.

If you have blocked out a certain colour from your life for a while now or fixated on one colour, I urge you to look around and open your eyes to the full spectrum once more.

The natural world brings me joy, I love to photograph all the wonders I see before me and my Instagram is full of these. I love musical theatre and singing along to songs although I would not rate my voice.. singing buoys the spirit and helps me through the day. I paint and sculpt for the joy of creation. I need this outlet to not be depressed. 

Creation is my heart of being, and the times when this has not had priority have been very lonely times. I am never lonely when I am creating.

My Vision

I hope to connect with others going on this journey to greatness with our unique strengths and passions, and build small circles of collaboration with those who have complementary skills, enabling support and cross-promotion of each other's services.

Strategic networking if you like in a virtual open office! 

My international life has led me to relish new connections and learn about all the wonderful cultures in our world. 

I very much look forward to connecting with you.

Colours in your branding and business are very important to drawing the right people into your world. If there is a disconnect between the colours you use and the emotions you wish to evoke, it will be an uphill battle.

Emotion sells. Colour is emotion. Colour sells. - Susanna Reay

WARNING! The wrong colours in your business will be working against all that text you have sweated over if you are not aligned. 

The right colour sells better.

If you'd like to learn more on how colours can support you business, check out my "Colours in Business" Playlist on Youtube.  I share why colour in business is so important and what elements you need to look out for to give yourself the best chance of success.

There are many elements that combine to package up your expertise, but a great starting place is looking at the colours you use in your content and branding. In business needs many aspects to work together for success to be seen. 

Written by Susanna Reay
May 24, 2018


Susanna Reay is an online business specialist, and brings her 25+ years experience of working online into packaging high value offers and courses to achieve the success her introvert business owners dream of.

The Introvert Way is her unique framework that ensures that business growth doesn't equal business burnout. We have to align our business with our natural tendencies until you reach the stage where you build a team to support the many functions needed to go to the next level.

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