How many options are too many? 

I met a woman today who listed over 7 different ways she serves clients, 3 different audiences and 2 business models. And yet her business income was stagnant.


Because she has no clear focus or message to share. Everyone she meets will get overwhelmed as she lists the many ways she works. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

The standard human mind just can’t deal with this in today’s climate of mass distraction as our attention is already split into many places. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

It’s not that we can’t handle complex messages, it’s more that we are all processing so many different messages, that when we meet someone new, we want to hear a clear simple message that appeals and meets a need that we get and desire. Or know someone else who would want it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Are you struggling with your focus right now too? ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I hear you, as that was me several years back.

I can do a lot of things so I thought I should offer a lot of things to my clients. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

But it just caused confusion. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

By deciding to serve entrepreneurs who are more introverted in nature or Highly Sensitive, I could focus in and really help my audience by providing strategies to scale your expertise online without the overwhelm. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

I focus on helping you create clear offers with strong messaging as I have seen NOT doing this is the biggest mistake that many business owners make which leads to stagnation and frustration. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

If you do one thing today, I ask you to relook at your offers and who you are serving. ⠀⠀⠀⠀⠀⠀⠀⠀⠀

Are they focused? 

November 5, 2020

Susanna Reay is a multi award-winning coach, writer, and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in design and business strategy, her life-long interest in psychology and strengths as an introverted online business builder. Her book, courses and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business. She helps the unseen be seen, heard and respected. Susanna is based in Europe, serving a global audience from her English home.

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