Signature Offer System

Pack and Sell Your Expertise

Go from Zero to Sales, in 10 weeks.

Get a clear focus as you attract your perfect people into your Signature Offer.

We cover strategy, design and tech to launch your irresistible online offer that scales your business aligned to you.

This training experience is for you, if you:

  • Are currently doing one-to-one work (coaching , consulting, service-based business) and no longer want to trade time for money.
  • Have an idea for an online course or membership but are unsure of what your clients really want from you, so need help developing an idea. Or already have an online course or membership but you are not getting new clients through the doors and know that something needs to change, but you are not sure what.
  • Generally hate group courses! Yes, I said it, this is for you if you've been burnt before from group courses as you never did the work, were unseen, unheard and dropped out. This experience brings you the best of both worlds - personal support from Susanna PLUS feedback and motivation by others in your small coaching pod. Designed for introverts by an introvert.

If you answered "Yes" to any of the above... read on! 

The Signature Offer System training is designed with you in mind.

It's time to build a future-proof business that supports your lifestyle, rather than running it!

It's time to 

Change The Way You Serve Your Clients

No more onsite training days

No more overwhelm & exhaustion

No more time limits on your income

It's Time To 

Start Generating Leads Easily

for your Signature Offer that increases your income and impact while you rest


Most people over-complicate the process: 

Most people think ..... they have to create the course first

Most people think ..... they have to have a big following first

Most people ..... spend 'busy time' on social media but see no traction

 Well I do things differently 

so that you can verify and pre-sell

Your Signature Offer - Your Online Course - Your Membership

BEFORE doing any of those other 'busy' things'

Natalia enjoyed the fresh approach

Susanna is a big part of how I am moving my coaching business forward, and producing an online course/programme. Susanna has a tremendous amount of knowledge around scaling your business and marketing it. And more importantly is able to deliver her knowledge to even the most tech resistant person I know, (me!). Working with Susanna, I have now found a fresh approach to how I work in my business which I didn't even realise that I needed.

Natalia DaCosta, Mindset Coach

Imagine waking up to an inbox full of payment notifications...

Imagine having a business that allows you to take time out when you want...

(it's totally possible as Holly shares below)

Holly loved the support and focus ... and celebrated her 1st sale within hours of sharing her course for the first time

I've just completed Susanna Reay's Signature Offer System training and I feel so excited! Susanna is amazing at extracting ideas from your head and helping you to put them into words and add them into a clever framework to create your bespoke online offer. I can't believe that I have published my 'Happy Home Design' course today and have already had my first sale! I could not have done this without Susanna's help and support. If you are at all tempted in doing this course, Just do it! Find the time and it will be worth it. - Holly Scott, Interior Designer

Your Signature Offer is 

The offer at the HEART of your business

The offer that CALLS your people to you

The offer that you get KNOWN for

Now, more than ever, people are selling their expertise and coaching online.

This course is the right choice for you if you want to create your main offer and have an impact in the world. You will receive the guidance on how to create and set up your signature offer, not only in your mind but also creating a published sales page, for all to see. Susanna supports you on every step of the way and guides with care and a good portion of firmness. Should you happen to go down the rabbit hole, just because you are overly creative(!), she knows how to kindly get you back on track and motivates you to finish the task at hand so that you achieve your goal. I highly recommend Susanna's courses.

DanaGita Stratil, Voice Energy Healer

DanaGita loved the support and focus ... and celebrated her successful 5 figure launch just a few months afterwards

Your mission, should you choose to accept it, is to...


Your Signature Offer

so that you can expand your business online, earn your true worth and live the life you desire.

At the end of this training, your unique knowledge framework will be set up to generate consistent, scalable revenue.

A Signature Offer is not just created in a moment in your head...

Your Signature Offer is crafted from your experiences,

your expertise and the needs of your clients.

Signature Offer


Expand your business online

Earn your true worth

Live the life you desire

Susanna Reay, The Introvert Way, confetti credit Harriet Matthews 2021




Introducing your host, and leading introvert-focused business coach and mentor ...

Susanna Way, The Introverts's Online Business Coach

Susanna Reay

I have personally supported over 1000 entrepreneurs across the globe to grow their business and visibility online, The Introvert Way™, since I launched my online coaching business in 2015.

Business, Design and Marketing have been the 3 core elements in my work for over 25 years. I have grown with the rise of the internet, learning all the time as each new platform arose (and fall in some cases), seeing what works and what doesn't.

My deep research into business psychology and marketing combined with design skills led to the creation of my unique Sparkle Frameworks™, that are shared with you in this program as you craft your high value programs that capture your clients' needs and desires.

The Signature Offer System

will create the magic that brings clients to your business

Packaging Your Expertise to Scale is the number 1 way 

for coaches, consultants & creatives

to grow a thriving, profitable business online

and this is uniquely provided in the Signature Offer System training

We bring your expertise altogether on the most important page on your website, your SALES PAGE

This is the page will turn visitors into clients. The sales page is the front door to your business, and must reflect your true value. 

When crafted correctly, the Sales Page is far more than words and images. It encapsulates your whole philosophy.

Are you ready to ...

  • Say goodbye to indecision and procrastination for good as your confidence and clarity soars following the Signature Offer System.
  • See new clients reach out to you as you are creating the perfect offers for them right now, as you meet them where they are at.
  • Be confident and clear in your marketing message as you answer the call of your clients, and let them know you are the right person to help them.

It's Time to Create Your Signature Offer that shows your 


In 10 weeks or less, you will be ready to launch with confidence and welcome new clients.

You will be lead, step by step, through the process of just doing it. Simply follow the program, do one training and one action at a time and before you know it you’ll hit Mission Accomplished!

Rachel was ready to launch at the end of the Signature Offer System training and found her first clients:

What I loved about the Signature Offer System was it gave me really valuable insights into what people were looking for. By the end of the programme, you've got something, I was able to launch my programme, at the end of the course and I got clients. I immediately had paying customers at the end of the programme, which was absolutely brilliant. I did not expect that to happen at all. I was absolutely delighted -  Rachel Extance, Content Strategist

Details of Your mission

Signature Offer System

From Zero To Sales in 10 weeks

The Signature Offer System is a 10-week group coaching program that includes 5 core modules:

  • Set Up for Success   You’ll confirm your offer focus and create your own personalised Online Offer Blueprint. Right out the gate we validate your business offer idea, how to price your offer and find your people, setting you up for success.
  • Your Eureka! Moment   You’ll realise what makes your offer unique and generate your first leads before you have published your offer! If you are launching an online program, this module will highlight the must-haves of your program content.
  • Discover the Diamonds   How to make your product irresistible so people can’t help but say yes!  This includes how to name your product, the ways you will serve your clients and how to share this without overwhelming your audience or yourself!
  • Set off Sparklers   The key elements to get clients lining up at your front door, credit card in hand, signing up for your high value service packages, program or membership will be shared as you you set a launch event date to validate your work so far.
  • Ducks in a Row   Following the stress-free SOS template, everything is combined on your sales page to bring in perfect clients, as well as making sure your after sales service and client onboarding is automated and aligned to your needs so you can wake to those automated payment notifications.
  • SUCCESS!  You’ve created and published a lucrative Signature Offer and we celebrate together as you set the inaugural launch day to set your offer sailing into the future!


At the end of the program, you will be launch ready with... 

  • Sales Page Published to Bring in First Clients
  • Your Validated Signature Offer defined into manageable chunks
  • Magnetising Copy & Visuals that will attract your ideal clients
  • Your Email client set-up with welcome sequence created
  • Your Touchpoint Offer aligned perfectly to your Signature Offer

Anaël loved the personal support ...

Anaël Roseau

Susanna's support was encouraging, she is full of great ideas, a really good coach and listener, and with deep technical knowledge. Without her support and the accountability she provides, I would not have been able to finally launch my offer. I really recommend Susanna's Signature Offer System training to people who are doubting they can do it! 
My biggest takeaway was the importance of aligning my offer to the lifestyle I lead now, and that it will evolve as my life does. Susanna is there for you and will make sure you will succeed at it. Just trust the process and keep going as the system works! At the end of this program, you will have found a way to package your knowledge and display it to attract your clients.

No student is left behind

To ensure you get the support you need to progress, there are three ways we stay personally connected throughout our time together. 

  • We meet fortnightly in small groups on Zoom, where you receive the time and attention you need to move forward. There are also tech specific support calls in the second half of our time together.
  • Your personal Milestone Document will keep you accountable every week, as you get personal feedback and direction from Susanna to ensure momentum. All SOS students rave about this magical piece... and often then add this element into their offers. 


As you mark each lesson complete, you will get access to new video training that takes you step by step with one action at a time, that will focus on your gifts and how you can apply what matters the most to your customers, taking the time to really listen to and respond to what your clients desire. 

During the training, you will experience my gift of translating ideas into elegant structures show up, as I coach with you directly in our fortnightly Zoom calls and also through the frameworks, exercises, and templates I provide in this experience that help you discover the essence of what you want to offer and translate it into a structure that sells your signature offer.

At the end you will have published your lucrative Signature Offer, 

and be copy-ready to start your first marketing campaign.

Does this sound familiar?

After 5 years of trying and failing to sell my knowledge and expertise into successful products, I realised that I was leaving 80% of my customers behind... and I wasn’t alone.

Just when I thought I didn’t have what it takes to be an entrepreneur, I discovered a new way of selling my offers in a quiet way that allowed me to 10x my sales and my customers results, in a way that felt comfortable and aligned with my personality.

And now I want to share this system with you so you can achieve the same success as people need what you have to offer.

I realised there are a lot of other coaches teaching course creation, but no one is doing it quite in the way that I’m doing it.

Most people throw a lot of information at you and expect you to then take it from there. 

Very few are providing the high-touch training experience that gives continuous advice on your copy and visuals as well as your business strategy to allow you to express more of who you are, your gifts, your values and your life experience.

Susanna Reay

"During our time together, you will receive focused support as you develop your Signature Offer so that you can transform your business by transforming your customers lives." Susanna Reay

As an introvert and HSP, I've had to create boundaries to avoid burnout from extrovert-facing online business training which just didn’t work with my personality and made me feel inadequate.

And that is why I am here for you, now in this moment, to lead you gently by the hand, in the direction you wish for your business to grow. 

Video Testimonials

Hear what SOS alumni have to say in their words.

Harriet - Brand Photographer

Ali - Hair & Beauty Consultant

Mahesh - Life Coach

It's time to decide...

Will you accept your mission?


Your Signature Offer

in 10 weeks or less, so that you can expand your business online, earn your true worth and live the life you desire?


The SOS programme runs annually inside The Spark Space membership.

Will I have Recorded Everything in 10 weeks?

No. And I don't recommend that you record before you serve.

At the end of 10 weeks you will have set up your offer, detailed what will be in every module, published a sales page and be ready to get clients. 

CONTENT in terms of recording video trainings for your offer, I always recommend to be done as you serve the first clients so you can adapt your content to your audience and add in extra information they ask for. This way you are only spending time recording the content once you know you have paying clients.

This applies even if this is a course that you then want to run as a self-led course - the first time through it's best served live as then you gather feedback and testimonials. If this is the first ever course you are looking to create, rather than refining an existing offer, I advise you to start with a shorter offering - a 4 week course, if you are super busy.

All the tools and techniques can then be repeated and expanded if you wish later

Do you work with Extroverts too?

My methods are based on my The Introvert Way® philosophies where we honour boundaries and develop programmes aligned to our natural tendencies. 

Extroverts who are looking for a different way of setting up their business and reaching their clients are very welcome to join too, as in life there is no set way of doing anything, and if you have been burned by the big group programs which don't know your name, see you as a number and leave you to it, then The Introvert Way® will suit you. 

In our group coaching sessions, each person has an equal focused coaching time, with focused listening happening while others speak, and contributions often written in chat.

More Testimonials

Annette shares how the Signature Offer System training helped her:

Hear how Kathy felt at the end of the Signature Offer System training:

Elif loved the unique in depth approach ...

Elif Tepebaşı

The way Susanna approaches the design of a 'signature program' is quite unique. This training has very rich, fulfilling content with great design and great expertise. Wonderful takeaways for me were understanding how to position my service product, the aspects of landing my concepts into geometrical form and speaking my message through images. Throughout the program, I always felt a warm expert holding my hand, very mindful of my needs. I would highly recommend Susanna as a coach!

Annette is proud of her progress and will value the lessons for years to come...

Annette Earl

Having just completed the Signature Offer System training, I feel…proud, and I see that I've really levelled up my sales page and it’s as good as many others I see out there. I think one of the things I'm happiest about is the fact I feel I've learned a repeatable process. I can see how all of this fits together and if I create another offer, I know how to approach it. I've also learned new tech skills and I've stepped outside my comfort zone. I'm really pleased with the outcome but in many ways, I feel that the individual steps I've taken along the way contain lessons I will receive value from for years to come. 

My biggest takeaways were; 

1. There is a formula to most things in business and if you can learn it, you can follow it! 

2. It's really easy to feel like you're the 'only one' who feels the way you do but it's not true. However you're feeling, others have been there before and different others will be there again. It will pass and you're never alone - ask for help and it will almost always come. 

3. Trust the process!

This training gives you a thorough walk-through of the various elements needed to create an effective sales page, broken down into manageable, bite-sized chunks. It's sometimes challenging, often fun and hugely fulfilling that will leave you with a real sense of accomplishment.

Susanna’s support through the program was unwavering. Susanna is incredibly generous with her time and her sense of calm radiates throughout the training. I often felt that I didn't want to ask too many questions or take up too much 'extra' of her time, but every time I asked for help, I received it and was never made to feel 'bad' for doing so. That's something I very much needed and really appreciated.

Caron found the training life-changing

The Signature Offer System training is a life-changing program with lots of content teaching you new skills that can be used in other areas of business development. Susanna is very knowledgable and supportive throughout the journey sharing her ideas to help you achieve the best outcome for your online business, it was a great way to learn new technology and is so much more involved with a vast depth of content. I really enjoyed the journey I have learned so much.
The 3 big takeaways for me were: 1) Learning about all the technology that I never knew was available, 2)  Feeling excited about the journey ahead and 3) Being part of an interesting coaching group and learning from them.

Caron Vetter

DanaGita loved the clarity she gained ...

Susanna is a highly experienced professional coach. She delivers high-value content set within an easy to follow structure, guiding and supporting you skilfully in the process. Susanna can grasp the missing links and pinpoint what you cannot see as yet, and she will guide you with empathy and graceful patience, should you need to go in loops and comebacks.

I highly recommend Susanna's "Signature Offer System” which gave me the confidence and clarity on my vision and gave clarity on how to put my ideas into words and a meaningful structure. Being in a small, supportive group and having Susanna's LIVE coaching on each step of the way was a great benefit.

I recommend this training if you have one or maybe even a set of indistinctive ideas, about your main "signature offer" and wish to receive the guidance to break through the haze. One of my biggest takeaways from the training was to have finally having found how I can talk about my offer and service.

DanaGita Stratil

Kathy found the training exceptional ...

Kathy Hayman

I have just completed Susanna's Signature Offer System program and what a journey it has been! This course is exceptional in that Susanna takes you on a journey which builds solid foundations for how to develop your ideas into a course structure and format that actually works.  The confidence this has given me in my ideas and the product I have created has been huge. Susanna is definitely an "over-deliverer" - the support she provides throughout is exceptional.  I can safely say that the investment into this program has been worth every penny and more so if you have a program or a course in you trying to get out I can highly recommend Susanna.

Britt loved the focus ...

If you want a world class coach who really cares about you, your doubts, failures and wins - then go for Susanna. Susanna has not only huge knowledge but she really cares about her clients. She gives laser focused advice on the next steps to go and how to get there in an easy way even introvert people dare to go. If you get stuck Susanna helps you to focus and break things up into the smallest possible bites you can take. Baby-steps help you to reach your goal without getting overwhelmed. Susanna teaches you all you need in an easy to understand, even fun way (!) and helps you keep on track. Her advice is personalised to your special needs and if you follow her steps success is inevitable.

Britt Tassenbacher

Claudia loves Susanna's personal in depth approach

Susanna is someone who has tons of experience, yet coaches you on the level you're at, really nice and friendly, she has so much patience as we keep asking questions over and over, she motivates you, and corrects and suggests new options.  It was a game changer for me and I learned so much.  I love Susanna's personal in depth approach.  

Claudia De Voogt

Here's what others have said too...

Susanna has your best interests at heart. She is always ready to assist, encourage and inspire you to take the bigger actions your business needs. She gives you detailed individualised help and very obviously loves her work with in turn transfers to her clients. Susanna gave me the encouragement to just keep going. I do something very intensely for a few weeks then I need to pull back a bit to recover and take care of myself, I need to pull back and look after myself. I am very happy to have worked with you Susanna, thank you very muchJane
I really like your small group programs, feeling how I need to make important things first then trying to improve things slowly. You post on insta about art today is wow. You are an artist in your business, true. Understanding us ... helping us. Come join amazing woman, led by Susanna, who can help you clear your business idea and also support you with her deep knowledge about technical stuff. Beside that Susanna is really good listener and she'll call you back if she sees that she find something more that's good for you to do.” Mojca
"A session with Susanna is like a breath of fresh air for your business. She can cut through all the noise there is. Hand over, like hot bread, great ideas for both visibility and tips on how to manage your social media from a being-less-overwhelmed position. This is want I need as a highly sensitive person and she is gifted this woman." Marian
Ann-Katrin Van Schie
"Susanna is able to make you think of different ways on how to structure your work and your approaches in a simple, down to earth and super affective ways. She challenges you to think out of the box by staying true to yourself and to not feel overwhelmed... her training felt as if we would sit face to face and have a conversation on how to get my business out there and to be more seen, rather then being lectured. And on top of it all, all this happened with a lot of fun, too. Attending the training - listening to the videos and following up on the tasks brought joy, motivation and encouragement." Ann-Katrin
"I had been working for days on my landing page, and I knew I needed the professional, experienced help of someone who understands what I am doing. I felt a bit lost...afraid that the value I created would be mediocre presented… At the end of our session, I felt uplifted and I trusting that this will be good! The help Susanna provided in such a short time was super valuable. Susanna is a great person to brainstorm with, very clear and to the point." Cecile
With her genius and patient personality, understanding, empathy and a stunning in depth knowledge, encompassing lots of different details that are important when you feel lost and overwhelmed in the very beginning, she inspires you with an inner abundance of ideas and expertise which is absolutely outstanding – Just amazing!!!
You have to experience this otherwise it is impossible to imagine her kind of didactic approach to numerous subjects of the course she is proficient in. If you are looking for something similar… well I am convinced it does NOT exist as … at least for me…. Her structure and comprehensive kind of teaching is just UNIQUE! Susanna will prepare you to have the right inner mind-set that makes you shine in the outer world. Wow…. She works from the bottom of her heart, creating a vision and giving you the strategy for your future or already existing business that will make you feel sure so that you will be ready to take action in the outer world." Maria
"Susanna is very friendly person and knows exactly about the problems of introvert and creative minds. She helps you with your good ideas to move forward and create better Facebook Page and more interaction with your clients and colleagues and other helpful people. You will notice a move in your business" Susanne
"As an introvert who is often overwhelmed by all the tasks I put myself on the plate, Susanna delivers the best strategies and tools not only organise myself better but also learn to focus on only some goals and reach them. She is a very warm person and an experienced teacher, always there to answer questions and help." Beate
“You will be blown away by Susanna’s amazing knack of coming up with personalised ways of getting you moving forward. She has a sharp intuition for business and a really infectious enthusiasm.” Debra
"I was feeling overwhelmed, drained and stressed out with a pile of tasks that I didn't know how to handle and I thought Susanna could help me handle it in a different way. I feel happy that I reached out to her, now I can see the light at the end of the tunnel and I have a plan to get my daily task accomplished with grace and ease and no stress. Many thanks Susanna!" Veronica
"I love working with Susanna and you will too! Her course materials are superb, her masterclasses are a joy and Susanna brings a wealth of expertise, warmth and approachability that makes you feel confident to be visible. I admire what you do Susanna, how confident, engaging and supportive you are; how effortless you make running your course seem when I can see how much work has gone into producing it all; how you take everything in your stride, eg, when your laptop or other device suddenly plays your own voice to you in the middle of a Live you take that vulnerability in your stride and it makes me relax into the course and feel I don't have to be perfect and yet it is perfect; above all, the confidence you've inspired in me is priceless. If you get the opportunity to work with Susanna definitely go for it!” Debra