Simplify and Shine 

You may have heard the phrase “Less is More”. It’s something I’ve heard many times across the years in the online entrepreneurial space. But it’s not easy. And you can’t ever start with less.

To simplify is a skill set that is honed with time.

No creator starts with the winning idea out of the gates. They generate many ideas and test, tweak and test again.

It’s the same with your service offers, you need to move into action and see what sticks with your people. Start small and test ideas with workshops rather than full blown programmes.

Think about:

  • Where do your best leads come from?
  • What is not only the customer journey, but also the client journey like, inside your ecosystem?

With time and testing we can simplify. Once more focused, it’s then easier to shine, to draw more people into your world as they understand exactly what you are about and why they want to work with you.

It’s taken me 20 years to get to the essence of how I support my clients to simplify and shine.

I’ve wrapped up all my learning into 30 Sparkle Frameworks® designed to empower and elevate your business. Simply.

These frameworks are designed to bring clarity, focus and structure to your service led business.

We look at the 3 key areas of

  1. Connection using magnetic messaging

  2. Content so you can create compelling offers, including your signature offer.

  3. Container - so you have sustainable structures that mould to your lifestyle, rather than the other (more traditional way) of business creation.


Discover how frameworks can support you on the journey to simplify and shine, inside The Spark Space, my member community of quietly determined experts creating businesses around their lives.

There is one thing that’s certain in life, and that is change.

  • How is your business changing currently?

  • Are you in testing mode or now looking to simplify having gathered the data?

If you're not sure where you stand, why not take the Business Spark Scorecard to get a snapshot assessment and detailed next step advice to grow your business. 

Written by Susanna Reay, 02/21/2023

Susanna Reay is a multi award-winning coach, writer, and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in design and business strategy, her life-long interest in psychology and strengths as an introverted online business builder. Her book, courses and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business. She helps the unseen be seen, heard and respected. Susanna is based in Europe, serving a global audience from her English home.

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