Thoughts from an Introvert

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Last night was one of those nights for me. I had an event to attend. There is an hour before the talk when attendees are invited to come and get a drink and meet people. But entering a loud room full of very chatty people, stood deep in conversation just hit me like a wave and drained all my energy.

Because I am an introvert by nature.

One on one, I can chat away quite happily. I have an open smile for anyone who wants to approach me. But to approach and step into others conversations is so, so energy draining.

I had to walk past all the chatty compatriots into the room that was empty awaiting the speaker to collect my thoughts and energy. I knew the topic would be useful - and the speaker was fabulous. But the small talk wasn’t in me at all. I was running on empty. My day had already been full of other business events and social contact.

But interestingly, when the speaker asked us to talk to the person next to us, about what motivates us in business, I came alive! My conversation with my partner, who I had never spoken to before, was free flowing.

Because that’s the thing with us introverts. One on one we are great. Big loud groups, not so.

Is this you too?

I have read many research papers, studied entrepreneurialism and worked with various entrepreneurs and new business owners during my life. A good proportion of entrepreneurs are natural introverts in nature as well and the thing is we don’t have to play the extroverts game.

We have the same barriers to overcome and lack confidence (or should I say energy?) in certain situations that we were told we must do. Like those god-awful networking meetings. I hate them. I hate pushy sales pitches. Everything a transaction.

I want to build relationships instead and get to know people. Along the way I can offer advice and add meaningful value to their business as well.

I work by building trust and respect.

This is a core value of how I work and today I wanted to share that with you, as I continue on my journey to help fellow introvert entrepreneurs embrace colour to boost confidence in themselves and their brands.

I hope you stay for the ride as no doubt there will be some interesting views along the way.

I would love to hear which demons you face as an introvert in the business world. Let’s see if we can tackle them together.

Written by Susanna Reay
November 21, 2017


Susanna Reay is an online business specialist, and brings her 25+ years experience of working online into packaging high value offers and courses to achieve the success her introvert business owners dream of.

The Introvert Way is her unique framework that ensures that business growth doesn't equal business burnout. We have to align our business with our natural tendencies until you reach the stage where you build a team to support the many functions needed to go to the next level.

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