Updated Thinking February 2026. Originally published May 2025 as “The Authority Inversion Principle.” My thinking has evolved, the principle is sharper. Here is the current version. After twenty years of building my own consultancy and working with hundreds of coaches, consultants, and expertise-led founders, I have noticed a pattern that ...Read more
- AUTHORITY ARCHITECT -- IDEA STRATEGIST -- SPEAKER. -- AUTHOR -
Susanna Reay
The Framework Thinking® Business Coach
What is 'The Introvert Way®'?
The Introvert Way® is the approach I have developed to design and scale your business online, in alignment with your natural introverted tendencies.
As an introvert myself, all my training programs are introvert-friendly, allowing you time and space to think but also be held accountable to take action!
How does this tie in with your specialism in business frameworks?
My Sparkle Frameworks® were developed out of working with hundreds of introvert entrepreneurs over the last decade. An introvert naturally looks inward, thinks and develops processes and systems in their head. However, to succeed in business we need to get these thoughts out of our head and share them widely. Frameworks help you do this.
Frameworks provide clarity and focus in every aspect of your business, saving you time and headaches everyday.
Speaking with my clients, after working with me, and asking what their breakthrough moment was:
What was the ignition point to their success and growth?
They all answered me with the one word - FRAMEWORKS.
And its thanks to my amazing clients that I am now focusing and highlighting the power of frameworks for all business owners, as whether you are in the creative space such as a healer, a life coach, a designer or in the logical space such as financial planning, business coaching or consulting, frameworks will provide this catalyst for growth.
Do you work with extroverts?
Yes! I run an inclusive business, and a key part of building your business is to recognise your natural personality traits and weave these into your business design. I will adapt my advice to you and your business with your personality in mind. If you ignore your natural tendencies, this tends to create excessive stress and burnout, which no-one wants.
Hi, I'm Susanna
I support quietly determined business owners, like you, with big dreams, who struggle with the overwhelm of building a business online.
I guide you forwards with clarity and focus so that you can confidently grow your business to have the impact you dream of.
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Business Coach • Framework Strategist • Speaker • Author
Susanna Reay is the creator of Framework Thinking® and the SPARK Process® helping thoughtful experts turn complex ideas into signature frameworks that scale their business and position them as authorities.
She works with coaches, consultants, and educators who want clarity without loud gimmicks — transforming deep thinking into structured intellectual property that clients instantly understand, remember, and trust.
Based in Oxfordshire, UK. Serving clients worldwide.
Susanna Reay MBA, LTI, BSc.
Susanna Reay is available to speak and spark your business and/or community
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Framework Thinking®, Authority Framework®, SPARK Process®, Sparkle Frameworks®(UK)
The Introvert Way® (UK & USA)
are registered trademarks of Susanna Reay