In my world, as a business clarity coach, I see clarity as the following:
Steve Woodruff, in his book "Clarity Wins" add in an interesting point of view to the topic that highlight for the self-led business owner, clarity is even more important:
“This clarity-fuelled mindset will be particularly valuable if you’ve always felt that you had to fit into the confining expectations of a business world designed by others.” — Steve Woodruff
And Donald Miller, a strong advocate of story selling, highlights that you first need clarity on your message before you outsource to elements like design.
“If we pay a lot of money to a design agency without first clarifying our message, we might as well be holding a bullhorn up to a monkey. The only thing a potential customer will hear is noise.” — Donald Miller
I couldn't agree more.
If you don't have clarity on your unique premise, your signature solution and your offers which connect to this, then you will be wasting a lot of time and money.
Clarity for the win every time.
When you have years of experience and expertise to draw on, it can be hard to see the clarity of where you are at now and where you can go.
When you have years of experience and expertise to draw on, it can be hard to see the clarity of where you are at now and where you can go. - Susanna Reay
When you are inside the bottle, it’s very hard to see the label on the outside. But then you get confronted by The Clarity Paradox™
Experts often suffer from The Clarity Paradox™. This can be explained easily - but it’s far harder to step out of the storm.
This then leads us to the next part of the quandary that is ...
You end up getting stuck in an endless loop of needing clarity to take action, and needing to take action to have clarity. When you are inside the bottle, it’s very hard to see the label on the outside. This is where the coach, mentor, consultant steps in to help you gain clarity.
Maybe, you started out with a strong vision, but along the way, the waters have muddied and you’ve found yourself in a less than ideal situation.
It's highly likely that you will get to a point where you want to switch up how and maybe even what you’re serving.
But you’ve no idea how or where to start.
This is where the coach, mentor, consultant, trainer, or myself steps in to help you gain clarity.
I support ambitious expert business owners* gain clarity on their unique premise, their offer suite so they can move into clarity-fuelled action and get the sales they desire.
If this sounds like you, reach out and book a call to discuss if The Spark Space, my business accelerator is a good fit for you. Every few months I open the doors to a select few who are ready to step up and play the bigger game.
*Expert business owners take on many titles, here are just a few: coaches, consultants, mentors, trainers, educators, change-makers, facilitators, therapists and more. Basically anyone in the business of transformation.
Last Updated, July 15, 2024
Published by Susanna Reay, July 13, 2024
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