If you are a business consultant, coach, trainer or creative; creating a structured progression of offerings at different investment levels will be key to unlimited growth.
The Scalable Offer Suite is a way to harness your expertise across different training styles, allowing you to serve more people without the burnout.
Why This Works:
- Provides clear pathways for clients to deepen their engagement with your expertise.
- Maximises lifetime client value by addressing different stages of their journey.
- Creates natural upsell opportunities as clients achieve results at each level.
- Demonstrates the comprehensive scope of your expertise and methodology.
How This Differs From The Authority Ecosystem™:
A Scalable Offer Suite focuses specifically on creating a structured progression of commercial offerings at different price points, designed with deliberate pathways for clients to move from entry-level to premium services.
This is more narrowly focused than an Authority Ecosystem™, which encompasses both commercial and non-commercial elements including content platforms, community spaces, and partnerships.
The Scalable Offer Suite is primarily concerned with optimising the client's commercial journey and maximising their lifetime value through carefully designed product/service progression. It requires each offering to lead naturally to the next through achieved results and newly revealed challenges.
The Authority Ecosystem™ builds a broader environment that establishes overall authority positioning through multiple touch points, only some of which may be revenue-generating.
Read more about the Authority Ecosystem here
TOP TIP:
Map your client transformation journey into 3-5 distinct phases.
Create one offer for each phase with clear entry and exit criteria. Ensure each offer delivers a complete result while naturally revealing the next challenge.
Start with your flagship offer and develop one offer immediately below it (for new clients) and one above it (for graduates).
The Authority Gap Masterclass shows you how to do this.
Authority Ecosystem™ Case Study:
Russell Brunson built his ClickFunnels business around a carefully designed offer suite. Starting with free lead magnets and low-cost books, he progresses clients to $97 courses, $997 advanced training, $3,500 live events, and ultimately $25,000 mastermind memberships.
Each offer is designed with specific transformation goals that, when achieved, naturally lead to the next challenge requiring a higher-level solution. This progressive approach has enabled ClickFunnels to achieve over $100 million in annual revenue while maintaining a clear brand identity across diverse price points.
Summary - A Scalable Offer Suite gets you...
- Maximised lifetime client value across their entire journey
- Clear pathways for clients to deepen engagement with your expertise
- Natural upsell opportunities as clients achieve results
- Multiple revenue streams that balance cash flow and profitability
Benefits:
- For experts: Establishes multiple revenue streams that balance cash flow and profitability
- For clients: Offers appropriate solutions as their needs evolve and grow.
I regularly support clients to build their Scalable Offer Suite in alignment with their business goals and lifestyle, as the exact mix of elements to create will vary. You most definitely don't need to do and have everything to start getting great returns.
