About Susanna Reay - Business Framework Coach And Trainer

Meet Susanna

Susanna Reay


I'm Susanna Reay; award-winning business coach, speaker, writer, dot connector, idea catcher and offer architect, who’s been supporting expert founders build authority brands and create compelling offers for 20+ years. 

I bring a unique perspective to business thinking, informed by my background in design and business strategy, my interest in psychology and strengths as a creative visual thinker.  

I capture your ideas and structure them so you can create a thriving business that is aligned to you.

 *I believe that running a business should be fun, empowering and led with integrity.

If you're wondering how my surname is pronounced, it's "RAY" as in "SUN RAY".  I follow my name and bring rays of light into your business.

I've been working online with passionate go-getting entrepreneurs since 2002, and seen what works and what doesn't... so today I can share the years of experience with you, to save you time by giving you focused direction and accountability.

Working with motivated individuals who are passionate about serving others, creating greater impact in the world while finding the time to enjoy life too has been my passion throughout.  

An authority brand starts with defining your unique business framework as this is the ignition point for monetising your expertise online through group programmes, in books and on stages.   

A beautiful side effect is they boost both your brand and confidence as your audience engages with your business wherever you show up.

Sparkle Frameworks® are the culmination of my design, business, and psychology background. And work for everyone, whether you are introverted or not, creative or logical by nature.

Don't just build a business - DESIGN IT!


Prestige Business Coach of the Year 2023/24

Strictly Come Speaking Award Winning Speaker 2023

IE100 Global Awards Business Mentor UK 2023

CEO Global 100 Business Mentor UK 2023 

Finance Monthly’s Global Coaching Awards 2022 

CEO Today Executive Coaching Awards 2022 

Susanna Reay, Award Winning Speaker July 2023

Susanna Reay, Award Winning Business Coach & Speaker

This interview gives you a great taste of who I am and what drives me (12 mins)

Helping the unseen, be seen, heard and respected


Igniting growth, wealth and freedom for experts to shine and be truly seen with inspired solutions.


Be the catalyst for expert business growth, setting the sparks flying through ideation, visualisation and action.

Digital Nomad since 2002

As a child I experienced the USA and Australia as my father took up entrepreneurial opportunities that led us across the oceans. This built up early on an inner compass as I learnt the hard way how tough it can be the "new kid" with the "funny accent" repeatedly. It's a resilience that has stood me well through adult life.

In 2002, an opportunity arose through my husbands work to experience life and work abroad. First to France, then Switzerland, then the US and back to France for an adventure that included both business and family start-ups! 

In 2015, we decided as a family to "try the UK" - it was the first time for my kids who were born abroad but always held British passports. Re-entering into British society was tough. And although I was setting up a business each time I unpacked life with my family somewhere new, I initially considered getting a job to get to know others as much as earning. 

One rainy Monday morning, I walked past a marketing agency, and saw rows of computers. The mere though of sitting in that space made my heart plummet to the floor, and in that moment I knew that I was never going to be able to work in an environment like that. 

I wanted to work to live rather than live to work.

Since 2002, I'd been supporting entrepreneurial start-ups and a freelance design & marketing consultant. Always along the way I was diving deep into the strategic intent of the business owner and ensuring their services and brand aligned with their vision. I've had a passion for the new internet technology, platforms and high design every step of the way, self-teaching the intricacies of how to make it all sign from the same page. 

In 2015, I saw the rise of online business coaching, serving many globally from your home. This excited me and was the direction I had dreamed of. Technology had now made this possible not just for us digital nerds but for clients everywhere to connect and attend sessions with ease. 

As an introvert and Highly Sensitive Person, I have always been very aware of how I need to manage my energy to perform as my best self. Ignoring this aspect has led to burnout and flunking exams I was predicted to ace. 

Switching to working online, serving at scale meant I would have complete control over my schedule and would not have a fixed income ceiling that traditional service providers face.  

Not only that, I could teach others how to design their own business and take control of their content, messaging and design for themselves signature offers that they can serve at scale. 

Barriers to access were crumbling and I wanted to help others shine online and find their audience, wherever they were in the world.  


But I found myself struggling to grow the new online coaching business. I realised I was falling into the constant creation trap. I was constantly coming up with ideas but I wasn’t giving them long enough to develop. Nothing was gaining traction and I was also attracting the wrong people. I was shooting myself in the foot and I knew it. 

I was missing something vital.

"To grow a business your clients must see an urgent need for your offering, apply it to their world easily and can see results. The number one way to do this is to create bespoke frameworks that show your gold at a glance." ~ Susanna Reay

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Sparkle Frameworks®

And that is exactly why I created Sparkle Frameworks®. This is a series of tools and templates that guide you through how to package up your expertise, one easy step at a time.

I run live workshops and training programmes for business owners and thought-leaders; as well as corporate teams looking to realign their offers.

With 25+ years of experience working with enthusiastic entrepreneurs around the world across multiple industries, I love combing creativity and practical know-how together in my Sparkle Frameworks®.

The magic happens from my home studio, in the beautiful countryside south of Oxford in England, UK.

How I support My Clients 

I help business leaders, coaches, consultants and change-makers to amplify their services with an authority brand that is elevated with the power of frameworks so they can step up and serve their wisdom to many, whether in courses, memberships, books or on stages, it all starts with your amazing brain.

And to get them out of the constant creation trap that I knew all too well can drain even the most energised person!

We work together on the three success dimensions:

1) the connection you have with your clients

2) the content you create that shows your expertise

3) the container you gather your people inside

Discover Your Business Spark Score!

In 3 minutes after answering 30 quick-fire questions you will get your personalised Spark Score with a  detailed report on which of the 3 success dimensions need to be developed. It's free and fast!

Unique Perspective

When you work with me, you get a unique perspective into your business as we can combine your expertise with strategy and branding that brings you the Wow! impact and will leave you top of mind to clients as we transform the spark of an idea into a sparkling business.

Formal Qualifications include:

  • MBA Distinction in Business Management and Entrepreneurship 
  • 1st Class BSc. (Honours) in Textile Design and Design Management 
  • Graduate of many, many online training programmes over the years as I am an eternal learner and seeker of new insights.

"Every expert needs Susanna in their business!"

Why work with me, you ask?

I get tech and strategy as much as design and branding, so can uniquely bring these together to grow your authority brand.

As I pondered over all the clients I've worked with in the last decade, I realised many business owners get stuck as;

1) they have too many ideas,

2) they don’t know where to focus their efforts, and

3) while they might feel comfortable with one part of the equation, they don’t know how to do the other. I do.

I know how to package up your expertise to not just sell, but earn your true worth. 

Claudia loves Susanna's personal in depth approach

Claudia De Voogt

Susanna is someone who has tons of experience, yet coaches you on the level you're at, really nice and friendly, she has so much patience as we keep asking questions over and over, she motivates you, and corrects and suggests new options.  It was a game changer for me and I learned so much.  

You just don't know what you don't know and I can write 100 more emails and texts, if no-one corrects me, I won't grow.  And this is exactly what I love about how Susanna runs her courses. My biggest win is by far finally creating something WITH the help of a professional, instead of getting some info and then having to wing it myself. I love Susanna's personal in depth approach.  

The success you are dreaming of is just around the corner

Susanna Reay by the riverside Henley on Thames 2015

Susanna by the riverside in her hometown, Henley-on-Thames in 2015

Many of my clients tell me they have been hiding for years... 

They are consumed with worries about what others may think and fear whether they are good enough to really succeed. 

When we work together, my clients realise

  • that they have never been clear enough about what they do, what they offer and how they can help their clients. 
  • they do not have a distinctive brand as they have been trying to copy others who are successful in their niche. 
  • they have been shooting from the hip trying out different marketing tools, that frankly were totally out of alignment with their values and philosophies

And that need to change.

And doing it on your own is really tough.

Together, we design your business in a comfortable, controlled way so that you can connect to more customers, without feeling overwhelm.

The Introvert Way® takes you on the journey from being erratic at best with showing up with strategically. We all get bombarded online with multiple "instant solutions", but to create high value scalable offers, you need more than just a series of shiny offers that sit on your hard drive; you need a map, that shows you what to focus on and when. 

If you are introverted in nature, a great starting point is getting hold of a copy of my book, The Introvert Way® Roadmap which outlines the best way to grow your knowledge-based business as an introvert without overwhelm and exhaustion.

Anaël loved the personal support ...

Anaël Roseau

Susanna's support was encouraging, she is full of great ideas, a really good coach and listener, and with deep technical knowledge. Without her support and the accountability she provides, I would not have been able to finally launch my offer.

I really recommend Susanna's Signature Offer System training to people who are doubting they can do it! My biggest takeaway was the importance of aligning my offer to the lifestyle I lead now, and that it will evolve as my life does. Susanna is there for you and will make sure you will succeed at it. Just trust the process and keep going as the system works! At the end of this program, you will have found a way to package your knowledge and display it to attract your clients.

Book: The Introvert Way Roadmap by Susanna Reay

To support my introverted clients, I published The Introvert Way® Roadmap in September 2021. 

This is available digitally on my website and a hard copy on Amazon. 

Details here.

Determine your own unique online pathway to success, as you follow The Introvert Way® Roadmap.

What to Expect Working With Susanna 

Jane loved the individual help ...

Susanna has your best interests at heart. She is always ready to assist, encourage and inspire you to take the bigger actions your business needs. She gives you detailed individualised help and very obviously loves her work with in turn transfers to her clients. 

Susanna gave me the encouragement to just keep going. I do something very intensely for a few weeks then I need to pull back a bit to recover and take care of myself, I need to pull back and look after myself. I am very happy to have worked with you Susanna, thank you very much. Jane Adlington

I really like your small group programs, feeling how I need to make important things first then trying to improve things slowly. You post on insta about art today is wow. You are an artist in your business, true. Understanding us ... helping us.

Come join amazing woman, led by Susanna, who can help you clear your business idea and also support you with her deep knowledge about technical stuff. Beside that Susanna is really good listener and she'll call you back if she sees that she find something more that's good for you to do.” Mojca

"A session with Susanna is like a breath of fresh air for your business. She can cut through all the noise there is. Hand over, like hot bread, great ideas for both visibility and tips on how to manage your social media from a being-less-overwhelmed position. This is want I need as a highly sensitive person and she is gifted this woman." Marian

Ann-Katrin Van Schie

"Susanna is able to make you think of different ways on how to structure your work and your approaches in a simple, down to earth and super affective ways.

She challenges you to think out of the box by staying true to yourself and to not feel overwhelmed... her training felt as if we would sit face to face and have a conversation on how to get my business out there and to be more seen, rather then being lectured.

And on top of it all, all this happened with a lot of fun, too. Attending the training - listening to the videos and following up on the tasks brought joy, motivation and encouragement." Ann-Katrin

You will be blown away by Susanna’s amazing knack of coming up with personalised ways of getting you moving forward. She has a sharp intuition for business and a really infectious enthusiasm.” Debra