In this interview, Susanna delves deeper into why she created the online congress for introverted female entrepreneurs. Susanna’s greater mission is revealed to answer why she took time out of her day job of visibility coaching to bring together 24 introverted experts who have found a different way of running a business that the standard extrovert coaches push out
I'm Susanna Reay, your online business coach specialising in helping introverts set up and sell digital courses online.
As an introvert, I know visibility can be tough, especially in the noisy crowded online space.
I've been working online since 2006, and seen what works and what doesn't... so today I can share the years of experience with you, to save you time by giving you focused direction and accountability.
If you're wondering how my surname is pronounced, it's "RAY" as in a "SUN RAY". I follow my name and bring rays of light into your business.
My unique colour twist to selling increases both your confidence and brand message to ensure you connect with your audience in the best way possible, helping you stand out from your competition.
We work together on the three pillars of strategy, visibility and implementation.
Art school and Business School Top Grad!
Having accomplished top honours at business school and art school, I bring a unique perspective into your business so we can combine your expertise with strategy and branding that brings the Wow! impact and will leave you top of mind to clients.
- MBA Distinction in Business Management and Entrepreneurialship
- 1st Class BSc. (Honours) in Textile Design and Design Management
- Graduate of many many online programs over the years!
The magic happens from my home studio, in the beautiful countryside south of Oxford in England, UK.
How it all began:
When I found myself struggling to grow a new business after moving back to the UK, I realised I was falling into the constant creation trap. I was constantly coming up with ideas but I wasn’t giving them long enough to develop. Nothing was gaining traction and I was also attracting the wrong people. I was shooting myself in the foot and I knew it.
I was missing something vital: to grow a business your clients must see an urgent need for your offering, be able to apply it to their own world easily and see results. I’d been living abroad for several years, setting up a business each time I unpacked life with my family somewhere new. Then I became an online business owner and found I could build a company that travelled with me. I used my experience to build a business helping other expats to do the same but found that niche no longer worked when I arrived ‘home’ and had to reinvent myself again.
I get tech and strategy as much as design and branding, so can uniquely bring these together. As I pondered my situation, I realised this was where so many business owners get stuck. They have too many ideas, they don’t know where to focus their efforts, and while they might feel comfortable with one part of the equation, they don’t know how to do the other. I know how to package up offers to sell. As an introvert, I also know many of the launch strategies business owners are taught can feel overwhelming and exhausting.
Now I bring my 25 years of experience working with small startups and solo entrepreneurs around the world across multiple industries, combined with creativity and practical know-how together. I use these skills and experience to help multi-passionate introverts and highly sensitive people sell their group programmes online and live the life they want.
Every image has a story.This photo that I took in April 2017 and has a story too.Lots was going on in my life.We were renovating our house to the extent that we were living upstairs out of the bedroomsI bent down one morning to pick up the post... and pulled my back outThat led to a lot of physio
The Power of the Introvert Entrepreneur
I help brilliant introvert business owners, like you, who have amazing products and services to share with the world but have yet to see the success that you deserve.
As an introvert you have a tendency to hold back and hide. You don't like to shout and push yourself forward. Yet you know you have a lot of value to give.
The good news is creating a business online is THE PERFECT VENUE for the introverted business owner.
It levels out the playing field with all the extroverts. As online we can create strong brands that project our values and offers without needing to shout. We can find the channels that best suit our way of doing things and connect with those people who resonate with our message.
Online, you are in control all the time:
- Of the message you put out 'there'
- When you wish to show up.
- How you wish to show up
The only problem is, you are not exactly sure where "there" is... You are stuck in overwhelm and procrastination. Your energy drains away every time you get online and you are feeling that maybe this isn't the right place for you after all... and you are stopping your business success before it has had a chance to succeed.
You know your business, but are uncertain of how to market yourself and really build your business.
The success you are dreaming of is just around the corner
Together, we build your business in a comfortable, controlled way so that you can connect to more customers, without feeling overwhelm.
Determine your own unique online pathway to success, as you follow The Introvert Way framework.
The Introvert Way takes you on the journey from being erratic at best with showing up to having a visibility framework to follow that works.
Many of my clients tell me they have been hiding for years...
They are consumed with worries about what others may think and fear whether they are good enough to really succeed.
When we work together, my clients realise
- that they have never been clear enough about what they do, what they offer and how they can help their clients.
- they do not have a distinctive brand as they have been trying to copy others who are successful in their niche.
- they have been shooting from the hip trying out different marketing tools.
And that these things need to change. And doing it on your own is really tough, as they have tried that, and got nowhere.
This is called the Introvert Hump... (Read more here)
You need to get out of your own way and be held accountable to make the changes you need to make, and stop thinking all the time that you must do more research, it's not right yet, you need more training.
I know you are ready. RIGHT NOW. And I can show you that.
You are extremely talented but often so reticent to talk about your skills, that is hard to figure out what you are actually doing or selling!
You have been brought up to not boast, or talk about your yourself and this overflows into your business.
As an introvert it can be hard to speak up and pulling attention to your offer seems impossible.
So that is where I come in.
Using the right action steps, based on a structured marketing strategy and a strong brand presence colours, you will show up authentically to your audience so you can generate real leads that grow your income.
I developed The Introvert Way to provide a framework for you to follow in a comfortable, controlled way to gain followers and customers, without burning out. You will connect with your audience in an authentic way, setting up a sustainable business marketing strategy and able to live independently on your own income.
My clients say that I am the perfect online business coach, mentor and strategist, providing structure, motivation and passion with a big splash of colour and fun thrown in.
Register for my MEMBER ZONE to access free online business training that sets you up the right way to run your business The Introvert Way.
My Bigger Why
I wish that my daughters will live in an equal world which honours and supports the women, and respects the introvert way of being.
With the advent of the internet, the extroverted male gatekeepers are being pushed aside as the women are given access to the world as never before.
I want my daughters to be inspired by the success of intelligent business women in the world today, standing up and showing their talents, being heard and admired for their individuality.
Until I see real equality in the business world for women, in both income and recognition of talent, I will not sit easily. We need the creative, introverts to come out from the sidelines and stand up to be counted.
Will you join me in building a better business landscape?
I believe in you, I believe in your talents.
Every day, I work with amazing entrepreneurs like you and I know with the right support, you will shine and build the successful business you deserve.
Let’s discuss how I can help your unique offer to the world shine brighter!