Don't just build a business - DESIGN IT!

This interview gives you a great taste of who I am and what drives me (12 mins)

Digital Nomad since 2002

As a child I experienced the USA and Australia as my father took up entrepreneurial opportunities that led us across the oceans. This built up early on an inner compass as I learnt the hard way how tough it can be the "new kid" with the "funny accent" repeatedly. It's a resilience that has stood me well through adult life.

In 2002, an opportunity arose through my husbands work to experience life and work abroad. First to France, then Switzerland, then the US and back to France for an adventure that included both business and family start-ups! 

In 2015, we decided as a family to "try the UK" - it was the first time for my kids who were born abroad but always held British passports. Re-entering into British society was tough. And although I was setting up a business each time I unpacked life with my family somewhere new, I initially considered getting a job to get to know others as much as earning. 

One rainy Monday morning, I walked past a marketing agency, and saw rows of computers. The mere though of sitting in that space made my heart plummet to the floor, and in that moment I knew that I was never going to be able to work in an environment like that. 

I wanted to work to live rather than live to work.

Since 2002, I'd been supporting entrepreneurial start-ups and a freelance design & marketing consultant. Always along the way I was diving deep into the strategic intent of the business owner and ensuring their services and brand aligned with their vision. I've had a passion for the new internet technology, platforms and high design every step of the way, self-teaching the intricacies of how to make it all sign from the same page. 

In 2015, I saw the rise of online business coaching, serving many globally from your home. This excited me and was the direction I had dreamed of. Technology had now made this possible not just for us digital nerds but for clients everywhere to connect and attend sessions with ease. 

As an introvert and Highly Sensitive Person, I have always been very aware of how I need to manage my energy to perform as my best self. Ignoring this aspect has led to burnout and flunking exams I was predicted to ace. 

Switching to working online, serving at scale meant I would have complete control over my schedule and would not have a fixed income ceiling that traditional service providers face.  

Not only that, I could teach others how to design their own business and take control of their content, messaging and design for themselves signature offers that they can serve at scale. 

Barriers to access were crumbling and I wanted to help others shine online and find their audience, wherever they were in the world.  

THE CONSTANT CREATION TRAP

But I found myself struggling to grow the new online coaching business. I realised I was falling into the constant creation trap. I was constantly coming up with ideas but I wasn’t giving them long enough to develop. Nothing was gaining traction and I was also attracting the wrong people. I was shooting myself in the foot and I knew it. 

I was missing something vital.

How I support My Clients 

I help business leaders, coaches, consultants and change-makers to amplify their services with an authority brand that is elevated with the power of frameworks so they can step up and serve their wisdom to many, whether in courses, memberships, books or on stages, it all starts with your amazing brain.

And to get them out of the constant creation trap that I knew all too well can drain even the most energised person!

We work together on the three success dimensions:

1) the connection you have with your clients

2) the content you create that shows your expertise

3) the container you gather your people inside

The success you are dreaming of is just around the corner

Many of my clients tell me they have been hiding for years... 

They are consumed with worries about what others may think and fear whether they are good enough to really succeed. 

When we work together, my clients realise

• that they have never been clear enough about what they do, what they offer and how they can help their clients. 
• they do not have a distinctive brand as they have been trying to copy others who are successful in their niche. 
• they have been shooting from the hip trying out different marketing tools, that frankly were totally out of alignment with their values and philosophies

And that need to change.

And doing it on your own is really tough.

Together, we design your business in a comfortable, controlled way so that you can connect to more customers, without feeling overwhelm.

The Introvert Way® takes you on the journey from being erratic at best with showing up with strategically. We all get bombarded online with multiple "instant solutions", but to create high value scalable offers, you need more than just a series of shiny offers that sit on your hard drive; you need a map, that shows you what to focus on and when.