If you are a business consultant, coach, trainer or creative; the backbone of your business will be building an Authority Ecosystem™.
Your Authority Ecosystem™ is a suite of complementary products and services that solve problems at different price points and commitment levels.
Why This Works:
- Shows depth and breadth of your expertise across multiple formats.
- Creates multiple entry points for new clients to experience your value, at different price points.
- Demonstrates you've thought holistically about your clients' journey.
- Establishes you as the go-to expert with solutions for every stage of development
How This Differs From a Scalable Offer Suite:
An Authority Ecosystem™ encompasses a broader range of both commercial and non-commercial elements that collectively establish your authority position. It includes your content platforms, community spaces, free resources, and paid offerings that form a holistic environment showcasing your expertise.
This differs from a Scalable Offer Suite, which focuses specifically on creating a structured progression of commercial offerings at different price points designed to maximise client lifetime value.
While an Authority Ecosystem™ might include disparate elements that collectively build authority (podcast, blog, free tools, paid offerings, partnerships), a Scalable Offer Suite requires carefully designed progression where each paid offer leads logically to the next.
An Authority Ecosystem™ aims to establish comprehensive authority presence across multiple touch points, while a Scalable Offer Suite aims to optimise the commercial journey and maximise client value through a deliberate progression of offerings.
TOP TIP:
Map out your client's journey from first awareness to mastery, then identify 3-5 key transition points where they need support. The Authority Gap Masterclass shows you how to do this.
Create one low-cost, self-study solution for beginners and outline your premium offer. This gives you the bookends of your ecosystem to start building from.
Authority Ecosystem™ Case Study:
Pat Flynn transformed from a single-product business to an authority ecosystem with "Smart Passive Income." Starting with a single ebook, he strategically expanded to offer podcasts (free), online courses (mid-tier), mastermind groups (high-tier), and live events (premium).
Each offering serves as both a standalone product and a pathway to other products in his ecosystem. This approach allows clients to enter at their comfort level while providing clear growth opportunities, resulting in higher lifetime customer value and steadier revenue across market fluctuations.
Summary - An Authority Ecosystem™ gets you...
- Multiple revenue streams and client entry points
- Interconnected authority assets that reinforce each other
- Business stability through diversification
Benefits:
- For experts: Establishes multiple revenue streams and creates business stability through diversification
- For clients: Offers appropriate solutions regardless of their current needs, budget, or stage of development
I regularly support clients to build their Authority Ecosystem™ in alignment with their business goals and lifestyle, as the exact mix of elements to create will vary. You most definitely don't need to do everything!
