- AUTHORITY ARCHITECT -- IDEA STRATEGIST -- SPEAKER. -- AUTHOR -
Susanna Reay
The Framework Thinking® Business Coach
FOCUS
SHAPE YOUR THINKING, FAST.
Turn your expertise into visual frameworks people instantly understand.
You don't need another acronym or another list.
You need shape.
FOCUS is the practical introduction to Framework Thinking® that helps you sketch your first suite of visual frameworks — so your ideas become clearer, your expertise becomes easier to communicate and your clients quickly understand the value you bring.
Already got pages of notes?
Perfect. It's time to knock them into shape.
Your ideas aren't the problem.
They simply haven't found their shape yet.
You've got pages of notes, in fact a whole notebook full of ideas.
You also have a methodology you know works.
But when you try to turn it into a framework...
...it becomes another list, another acronym (yawn!)
It's another scribble that never quite captures what you're trying to say. The missing ingredient isn't another clever word.
It's shape.
That's what Framework Thinking® gives you.
And that's exactly what you'll begin creating inside FOCUS.
Why does shape matter?
Because people can't buy what they don't understand.
When your thinking has shape...
your clients see themselves.
They understand your expertise.
They grasp your process.
They recognise your value.
Instead of trying harder to explain what you do...
...you simply show them.
From first sketch to published book.
"When Sharon first accessed FOCUS, she simply wanted to make sense of her ideas. During our VIP session we refined her framework together. That framework became the structure for her 33,000-word book just one month later."
Inside FOCUS you'll discover four powerful ways to shape your thinking.
Each one gives your expertise another dimension.
Together, they become the beginnings of your own visual toolkit.
1. Understand your audience.
Before you can communicate clearly...you need to see your clients clearly.
You'll create visual Client Archetypes that help you understand the different people you serve, the tensions they experience and how they think.
Because the better you understand your audience...the easier it becomes to connect with them.
2. Define Your Unique Element.
Every expert has a unique lens, a special blend of experience, thinking and perspective.
The challenge is seeing it yourself.
I'll guide you through my process for uncovering your unique element quickly — then help you turn it into a visual you can use in conversations, presentations and even replace that predictable bio slide smashed full of bullets.
It's one of the fastest ways to help people understand what makes you different.
3. Map Your Transformation.
When you sell services... you're often selling invisible results.
Prospective clients can't see the journey you take them on.
Inside FOCUS you'll map the transformation your clients experience, helping people understand where they begin, where they're heading and why your work matters.
When transformation becomes visible... buying becomes easier.
4. Show Your Way.
Finally, you'll bring your methodology to life.
You'll discover three powerful visual approaches that help clients understand how you work and why your process delivers results.
No complicated explanations.
Just clear thinking with shape.
The Missing Piece in the Marketing Puzzle
“The Framework Family Pack has unlocked confidence for me – all the other things / coaches / methods I’ve tried were a warm-up to the clarity you have brought.
I’ve found my ‘the’. It was all so obvious really, and I’ve ended up circling back, but it took the messy middle of working through the programme to gain the absolute clarity, confidence and authority to find it.
I'd tried lots of business development things over the years but this is the one that fitted the way my brain works best - visual and succinct.
The whole process and results have significantly boosted my confidence in the value I bring.
I have actually used 2 of the new frameworks live as part of a training course, with some thought-provoking questions from the participants. They worked well as a good basis for discussion on leadership and on change.
I've recommended you and the frameworks to quite a few people. The frameworks are proving to be the springboard for a continuous work in progress!”
~ Clare Bamberger, The Change Cheerleader
You won't just watch videos.
You'll sketch.
Experiment.
Explore.
You'll start seeing your expertise differently.
And by the end of FOCUS you'll have three core frameworks ready to submit for personal feedback.
My favourite part?
You don't have to do this alone.
Included with FOCUS is personalised video feedback* on your submitted frameworks.
Once you've completed your Client Archetypes, Unique Element and Transformation/Offer Map, I'll personally review your work and record a video with observations, ideas and suggestions to help strengthen your thinking.
People regularly tell me this is the most valuable part of the programme.
Because sometimes one small shift completely changes the shape of an idea.
*terms apply
Everything included inside FOCUS
Want to go deeper?
Many people complete FOCUS and leave with frameworks they're excited to use.
Others realise they'd like to refine them further.
If that's you, there's an optional VIP Upgrade available during checkout.
We'll spend 50 minutes together refining your frameworks, exploring your thinking and helping you move forward with greater clarity and confidence.
It's the perfect next step if you'd value direct input before sharing your ideas more widely.
"So much progress in such a short time"
Listen in as Clare shares her VIP Clarity Call Experience in this short video
Is FOCUS right for you?
FOCUS is for thoughtful experts who know there's a better way to communicate what they do.
It's for you if:
If you're looking for deep strategic development of your intellectual property, that's exactly what STUDIO is designed for.
FOCUS is where your Framework Thinking journey begins.
Your Investment
FOCUS
A practical starting point.
A weekend of thinking differently.
The beginning of giving your expertise shape.
£499
LAUNCH £199
Training drops 14 July
You can choose the VIP Upgrade Option during checkout for an additional £350.
CLARITY SESSION IMPACT
Kerri upgraded to VIP and got amazing clarity that led to writing her first book!
Listen in as Kerri shares her VIP private session experience in this short 1min20 sec video
Give your thinking a shape.
You don't need perfect frameworks.
You simply need somewhere to begin.
FOCUS will help you stop collecting ideas...
and start sketching them.
I can't wait to see what you create.
Client Love
Note: Sparkle Frameworks® are the resultant name for the frameworks created inside FOCUS by clients as they take on board all assets of Framework Thinking®.
AWARD-WINNING BUSINESS COACH
I’m Susanna Reay, known as the Authority Architect, is an award-winning business coach, writer, and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years.
I believe that running a business should be fun, empowering and led with integrity and my mission is to help the unseen be seen, heard and respected!
I'm introverted in nature so understand how draining a lot of business activities can be when they're not aligned to who we are, which is why all my tools and techniques are designed to align with exactly who you are right now.
faq
I ask you to submit up to 3 x max.5 minute videos (you can host these unlisted on YouTube and share the link with me, or use another hosting service).
I listen, make notes, then provide video feedback on all your submissions to refine further. I share the link to your feedback via email and in the memberzone within a week of submission.
Yes. The secret of a great visual framework is not about complex diagrams, but using simple known structures that you overlay your unique ideas on.
Canva allows you to add in your brand colours, fonts and icons BUT every training is designed in a way that you can use pen and paper to map out your frameworks.
Once you've nailed the structure and the names, then you can hand this across to a professional designer, and you are welcome to share the Canva templates with your designer as well.
FOCUS gives you all the trainings and opportunity to get video feedback on your initial 3 frameworks.
Upgrading to FOCUS VIP allows you to have a live discussion with Susanna to refine your frameworks, and extends the framework submission period to a year. Several past clients taking this one VIP session upgrade have turned their sketches into the basis of a best seller just months later.
Access is given to the training instantly. You will get an email with your login details immediately after payment is made.
As such, there are no refunds as you get access to everything on payment. If you have questions, send an email first.