Calling all coaches, consultants and content creators

Would you like to...

  • Clarify your offers
  • Create magnetic messaging
  • Deliver cohesive coaching programmes
  • Take your business to the next level 


Then let's dive in and let your ideas find the form that's right for your goals.

Susanna Reay_Business and Marketing Frameworks

Susanna Reay: Content, Marketing and Business Framework Specialist 

If you have knowledge to share, you can totally...

  • get known as the go-to expert in your niche who leads with value, so your audience know, love and trust you.
  • package your expertise to scale in a way that attracts new clients everyday and wins you speaking opportunities
  • create amazing, high value online training and coaching packages that free up your time and increase your income

And it all starts with creating your business frameworks

What's a framework?

A framework is a skeletal outline connecting ideas together.

The diagram below is a simple framework based on the Venn Diagram.

Frameworks allow for boundaries and minimising distraction.

They help us become solid in how our work "works".

Defined well, they are a game-changer.

"I'm more empowered to pitch what I can do for clients"

Click to play

Read what Kerri had to say

"I just finished a session with Susanna Reay. Oh, my goodness. So valuable.

So this may not make a lot of sense to you. Check it out. It makes a tonne of sense to me. And I'm going to be prettifying this, on some website tools that Susanna and I talked about.

But really, if you were thinking about all the brilliant ideas you have and knowing that they sort of know need to be put in some cohesive manner so that you can

pitch it to your clients and explain the journey you're going to take them on, that's called a framework.

And Susanna Reay is a game changer.

I have a PhD, I know theoretical frameworks. I've written on this stuff. But I was stuck when it came to my business on how to sort of take these really great ideas and put them in a cohesive visual as well as sort of a logical manner to put people through what I'm going to offer them and what I offer.

And so now I'm leaving just one session with Susanna, feeling like I'm more empowered to pitch what I can do for clients. It's logical, it's cohesive, and I really think it is capturing sort of the talent and the service that I bring to the world.

So do it. It's going to be worth it, and you're going to feel inspired and lighter like I do right now. So thanks so much Susanna, your Sparkle Framework are the bomb!"

~ Kerri Burchill PhD Leadership Trainer

It's good to have one over-arching framework, but sustainable growth happens when multiple frameworks are developed that cross over into strategy, services, marketing and customer service; everything that is needed to grease the wheels of a business.

About Susanna's Sparkle Frameworks®

A Sparkle Framework® is an essential visual structure that not only shows the unique value proposition of the creator but also presents a transition or journey in an eye-catching and memorable way. They weave in 5 core elements to achieve deep connection with your audience. ~ Susanna Reay

1. Sparkle Frameworks® are VISUAL

They are a stylised visual diagram that reflect your business brand in an eye-catching and memorable way. Deceptively simple and viewable at a glance.

SPARK to Scale PROFIT Pyramid3d

2. Sparkle Frameworks® embed VALUES

Sparkle Frameworks® not only show the unique value proposition of the creator but also present a transition or journey, showing along the way the core values that a business holds.

Are you ready to take your business to the next level?

Click to play

3. Sparkle Frameworks® are VOCAL

Sparkle Frameworks® are designed to be shared one element at a time, to weave a story and draw your audience in. They are designed for clarity, connection and engagement. 
SPARK wheel by Susanna Reay

4. Sparkle Frameworks® display your VEHICLE

Sparkle Frameworks® connect to your business vehicle - how you deliver your services. For example; your online programmes, your coaching packages, your membership offers, your book, your thought-leadership concepts and mind models.
"Having worked with hundreds of clients over the last decade, I've seen that the catalyst for their business growth, the ignition point, came about as a result of developing their own specific, bespoke framework that gave focus and clarity to fuel every action taken afterwards."

~ Susanna Reay

5. Sparkle Frameworks® are VALID

Sparkle Frameworks® are based on a trusted, proven system that has clients raving about the transformations, revelations and epiphanies they receive. As they build trust, credibility and authority which in turn enables you to take your business to the next level and show up as the expert you are.

Getting Started Options

Add Sparkle To Your Business

Framework Starter Kit

Susanna's unique and powerful Sparkle Frameworks® can make an instant impact in your business. This self-led training is available with the option to get personal feedback on your initial Sparkle Frameworks for your business. Includes 24 Canva templates to get you designing fast. 

 Get clarity and direction

Blue Spark Session

Maybe you have too many ideas and no idea where to start? Then, this 90 minute, deep dive coaching service will open your eyes to the opportunities ahead. Together we can create your first framework that will connect the many dots of ideas that are swimming in your head. This is a breakthrough session like no other!

" I've never met anyone like Susanna before, who looks at the whole package and how it can be pulled together into a cohesive strategy"

Annie Hall, Owner of Phase Two Design

The End Goal

You are relaxed and happy growing your business aligned to you.

Susanna Reay, The Introvert Way, confetti credit Harriet Matthews 2021

Are you ready to take your business to the next level?

I'd love to connect!

If you are looking for friendly and fun support to build your coaching business with bespoke frameworks that are designed specifically to call out to your people, then reach out and we can discuss what working together could look like. 

I promise to guide you forwards with clarity and focus so that you can confidently grow your business to have the impact you dream of.

It’s time to feel energised, in flow, and grow your business with the magic of Sparkle Frameworks® in your toolbox!

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Is it time to define your business frameworks?