Why This Works:
A Scalable Offer Suite focuses specifically on creating a structured progression of commercial offerings at different price points, designed with deliberate pathways for clients to move from entry-level to premium services.
This is more narrowly focused than an Authority Ecosystem™, which encompasses both commercial and non-commercial elements including content platforms, community spaces, and partnerships.
The Scalable Offer Suite is primarily concerned with optimising the client's commercial journey and maximising their lifetime value through carefully designed product/service progression. It requires each offering to lead naturally to the next through achieved results and newly revealed challenges.
The Authority Ecosystem™ builds a broader environment that establishes overall authority positioning through multiple touch points, only some of which may be revenue-generating.
Read more about the Authority Ecosystem here
Map your client transformation journey into 3-5 distinct phases.
Create one offer for each phase with clear entry and exit criteria. Ensure each offer delivers a complete result while naturally revealing the next challenge.
Start with your flagship offer and develop one offer immediately below it (for new clients) and one above it (for graduates).
The Authority Gap Masterclass shows you how to do this.
Russell Brunson built his ClickFunnels business around a carefully designed offer suite. Starting with free lead magnets and low-cost books, he progresses clients to $97 courses, $997 advanced training, $3,500 live events, and ultimately $25,000 mastermind memberships.
Each offer is designed with specific transformation goals that, when achieved, naturally lead to the next challenge requiring a higher-level solution. This progressive approach has enabled ClickFunnels to achieve over $100 million in annual revenue while maintaining a clear brand identity across diverse price points.
I regularly support clients to build their Scalable Offer Suite in alignment with their business goals and lifestyle, as the exact mix of elements to create will vary. You most definitely don't need to do and have everything to start getting great returns.
Written by Susanna Reay, 03/11/2025
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