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Be Yourself 

One of the biggest a-ha moments for me along my path to business growth was to not try and be someone who I was not.

Be me.
Be genuine.

Anything else is just far too exhausting. It leads to introvert burnout. Yes that’s a thing and yes I have been there.


I was a chameleon for years, swaying with the culture changes and trying to fit in and succeeding to those who met me. Many thought I was extroverted as I pushed myself to head out to meet people, as otherwise loneliness would kick in.


As introverted people need friends too. And when you move to a new country that takes a lot of effort as ever already has their set friendships from years ago.

Not many people are welcoming in a consistent way, so I learnt to create strategies to combat this.

It was tough. Highs and lows were in there.

But at the end of it all, after 15 years of being someone I was not 100% I was burnt out.


Tears would bubble up when alone for what seemed like no reason. I just wanted to stay in bed all day. Getting out the front door to meet people was hard. 

#introvertburnout hit.

It's real and it happens when you have tried for too long to be someone you are not.

Last Updated, December 30, 2021

Published by Susanna Reay, June 17, 2019

About the author

Susanna Reay is The Authority Architect - an award-winning Framework Thinking® Business Coach and founder of the Authority Think-Tank who helps expert consultants and coaches turn unstructured expertise into scalable intellectual property.
A divergent thinker, she spots patterns others miss and converts them into visual frameworks that sharpen positioning, improve sales and scale delivery.
With 23 years across design and strategy, her SPARK Process® has helped hundreds of experts package their methods into frameworks they can teach, license and grow across group programmes, advisory and speaking.
Her clients become the names people tag, the experts people reference, the go-to voices their industry trusts. They gain clarity, confidence and recognition so they can attract better buyers and build work that endures.
Based in Oxfordshire, UK. Serving clients worldwide.
Susanna Reay MBA, LTI, BSc.


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