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Be Yourself 

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One of the biggest a-ha moments for me along my path to business growth was to not try and be someone who I was not.

Be me.
Be genuine.

Anything else is just far too exhausting. It leads to introvert burnout. Yes that’s a thing and yes I have been there.


I was a chameleon for years, swaying with the culture changes and trying to fit in and succeeding to those who met me. Many thought I was extroverted as I pushed myself to head out to meet people, as otherwise loneliness would kick in.


As introverted people need friends too. And when you move to a new country that takes a lot of effort as ever already has their set friendships from years ago.

Not many people are welcoming in a consistent way, so I learnt to create strategies to combat this.

It was tough. Highs and lows were in there.

But at the end of it all, after 15 years of being someone I was not 100% I was burnt out.


Tears would bubble up when alone for what seemed like no reason. I just wanted to stay in bed all day. Getting out the front door to meet people was hard. 

#introvertburnout hit.

It's real and it happens when you have tried for too long to be someone you are not.

Written by Susanna Reay, 06/17/2019

Susanna Reay is a multi award-winning coach, writer, and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years. Susanna brings a unique perspective informed by her training in design and business strategy, her life-long interest in psychology and strengths as an introverted online business builder. Her book, courses and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business. She helps the unseen be seen, heard and respected. Susanna is based in Europe, serving a global audience from her English home.


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