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Be Yourself 

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One of the biggest a-ha moments for me along my path to business growth was to not try and be someone who I was not.

Be me.
Be genuine.

Anything else is just far too exhausting. It leads to introvert burnout. Yes that’s a thing and yes I have been there.


I was a chameleon for years, swaying with the culture changes and trying to fit in and succeeding to those who met me. Many thought I was extroverted as I pushed myself to head out to meet people, as otherwise loneliness would kick in.


As introverted people need friends too. And when you move to a new country that takes a lot of effort as ever already has their set friendships from years ago.

Not many people are welcoming in a consistent way, so I learnt to create strategies to combat this.

It was tough. Highs and lows were in there.

But at the end of it all, after 15 years of being someone I was not 100% I was burnt out.


Tears would bubble up when alone for what seemed like no reason. I just wanted to stay in bed all day. Getting out the front door to meet people was hard. 

#introvertburnout hit.

It's real and it happens when you have tried for too long to be someone you are not.

Written by Susanna Reay
June 17, 2019

About SUSANNA

Susanna Reay is a multi award-winning coach, writer, and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years.


Susanna brings a unique perspective informed by her training in design and business strategy, her life-long interest in psychology and strengths as an introverted online business builder.


Her book, courses and mentoring have been the catalyst for growth for clients who’ve integrated Sparkle Frameworks® into their business.


She helps the unseen be seen, heard and respected. 


Susanna serves a global audience from her home in the South of England.

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