-    AUTHORITY ARCHITECT    --    IDEA STRATEGIST    --    SPEAKER.   --    AUTHOR    -

Susanna Reay

The Framework Thinking® Business Coach

CLIENT ARCHETYPES SPRINT

Define Your 4 Client Archetypes and Install a Structural Authority Asset Into Every Masterclass You Deliver

The Client Archetypes Sprint is a structured 20-minute build process that enables you to define four distinct client readiness states within your market.

This is not demographic profiling.

It is a defined segmentation method that strengthens positioning, clarifies messaging, and increases alignment between your expertise and your premium offers.

Designed specifically for established experts building intellectual property and scalable authority.

Framework Thinking® Workshops in action with Susanna Reay

Susanna serving the Client Archetype Training Live.

 Define My 4 Client Archetypes Now£47 — Instant Access
“This Sprint helped me clarify the two core drivers behind my work and express them in a way that feels structured and credible. The clarity has strengthened both my messaging and my authority.” Nutritionist

Without defined archetypes:

  • Your messaging remains broad

  • Authority signals dilute

  • Premium positioning weakens

  • Sales conversations lengthen unnecessarily

When readiness is structured:

  • Clients recognise themselves

  • Authority sharpens

  • Offers feel pre-aligned

  • Higher fees feel justified

> Structure creates leverage.

What You Will Build

In a focused sprint, you will define:

  • Four clearly named Client Archetypes
  • A two-axis readiness framework aligned to your method
  • Structured messaging for each archetype
  • A masterclass slide designed for intelligent self-identification and buyer intent
  • Reusable prompts for content, launches and speaking engagements

This follows the same structural thinking behind the Natural Authority Styles Quiz: a named framework used on live and online stages to generate consistent inbound interest.

Now you will define your own.

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Client Success

“This framework gave me a precise way to structure what had previously felt conceptual. I now have a defined model that strengthens how I position my offer and communicate its value.” Psychologist
“After sharing this framework during a panel discussion, lots of people after in the audience came up and asked me more about it, which opened up natural onward discussions” Content Writer

What’s Included

  • 20-Minute Structured Training
  • Archetype Mapping Workbook
  • Customisable Canva Slide
  • Engagement Script
  • Quiz Design Principles
No ongoing commitment. Access is immediate.

Designed For

Experts who:

  • Are established and commercially experienced
  • Are building, or looking to build, defined intellectual property
  • Deliver masterclasses, workshops or stage presentations
  • Want scalable authority rather than increased noise

Not designed for beginners or those without a defined offer.

“The real shift was moving from a loosely described service to a clearly articulated method. I can now explain the progression and positioning of my work with confidence.” Life Coach

The Investment

Client Archetypes Sprint £47 — Instant Access

A structured asset you define once and apply across:

  • Masterclasses
  • Keynotes
  • Workshops
  • Launches
  • Sales environment
  • Content Strategy
 Define Your Client Archetypes

Secure checkout. Immediate access.

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Client Success

“I had strong expertise, but the framework helped me define the architecture behind it. That distinction has improved how I present my offer in workshops and client conversations.” Business Strategy Advisor
“After adding this archetype slide into my masterclass, engagement doubled and my premium conversions increased immediately.” Marketing Consultant

YOUR HOST

Susanna Reay is the Authority Architect who gives brilliant business thinking the architecture to travel. Award-winning global business strategist, speaker, and author of Framework Thinking®: How to Sketch, Scale and Sell What You Know.

Through her SPARK Process®, she makes the complex legible, turning scattered expertise into frameworks that are memorable, shareable and teachable. In a world drowning in noise, she reduces cognitive load and increases structural coherence, designing systems that create genuine transformation.

She works with coaches, consultants and expertise-led founders who are ready to build intellectual property that scales.

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Client Appreciation

“What stood out was how the structure stands alone as a positioning device. It doesn’t just clarify the offer  - it reinforces authority in the room.” Speaker Coach
“This framework gave me a precise way to structure what had previously felt conceptual. ” Psychologist

FAQs

I already have a defined niche. Do I need this?

Yes.

This is not about niche selection. It is about readiness segmentation within your existing market.

Even within a clearly defined niche, clients arrive at different stages of commitment, clarity and urgency. Structuring those differences strengthens positioning and shortens sales conversations.

Is this just another version of client personas?

No. Personas describe demographics.

Client Archetypes define decision states.

This framework identifies where someone stands in relation to your method, not who they are socially or professionally.

 

How quickly can this be implemented?

The build process takes approximately 20 minutes.

Most clients integrate the archetype slide into their next workshop or masterclass immediately.

Because it is structural, not tactical, it applies across formats.

Will this work outside of live stages?

Yes. The archetype framework can be applied across:

  • Masterclasses

  • Keynotes

  • Workshops

  • Sales environments

  • Content strategy

  • Quiz formats

It becomes a reusable authority asset.

I already have a framework. Will this conflict with it?

No.

Client Archetypes Sprint™ strengthens existing intellectual property.

It sits above your method, helping audiences understand where they are before they enter your core framework.

It clarifies the entry point. It does not replace the work.

Is this suitable for early-stage business owners?

No. And Yes. Depends how you define "early-stage"!

This is designed for experts with established expertise. And that can mean your business is brand new but your expertise is decades old as you have stepped into business ownership for the first time. Then, this is for you as you can draw on corporate experience.

However, if you are still defining your niche or validating your service, this may well feel premature. 

 

 What if it doesn’t add value to my positioning?

It will. This is a defined method. It will strengthen your architecture, but if you are struggling to define this alone, then reach out for additional support - this is my superpower. I will see you, before you see you.