“Everyone in business is talking about their message, or how to create a message… but WHY do I need a message? I do many things for my clients and it’s hard to put it into one message.”
That is a direct quote from a conversation I had last week. And I get it, as business owners, coaches, consultants we have many strings to our bow and it can be hard to focus.
We created our own business as we didn’t want to fit in the employee box. We wanted to break-free from constraints. To work on our own terms and see success on our terms. 100% yes.
BUT and yes, there is a but… in business we only see that success and flexibility we dream of when we have a clear focused message.
Don’t be like the coach who I spoke to and shared within ten minutes told me 17, yes seventeen different offers that they have. Information overload hit fast as I was listening.
Luckily creating calm from chaos is one of my superpowers to help people sort out their message, and another ten minutes later on the same call I’d managed to extract the big message from the coach as to who they supported and how.
It’s super tough doing this for ourselves, and this is why I invite you to join The Spark Space, where we focus on refining not only your business message, but also your business offers and business systems to elevate your business online.
Inside we start by looking at your brand values and philosophies then create together your BIG business message that will bring greater clarity than you’ve had before in your business.
Throughout your membership, you have the opportunity to get direct feedback from Susanna.
Susanna's big message that she shared on stage at SHOWTIME in London, 2025.
Your message needs to be aimed at users with dreams like…
It tells them “You hear them, see them and is a place for people like you”
I often talk with clients about creating content that speaks to their audience’s Inner Truths - the things that make them say "OMG that is so true!"
Often, these Inner Truths are their pain points - because that's a great way to keep them focused on the solution that you offer. But there’s a brighter side to Inner Truths, too:
Relatable messaging that resonates with your audience’s dreams won’t just make them smile ruefully but drive them to engage…
It’ll also get them envisioning exactly how your service can actually help them achieve those dreams, whether that’s…
Even if you didn’t realise it until now, your service has the power to move your ideal customer closer to their dreams.
Your content, and your business message needs to remind them of that.
Whether you're new or 30 years in your industry, realigning your message is something you need to revisit every 6 months, as you change and your clients evolve.
In The Spark Space you may just discover the messaging breakthrough you need as it's designed specifically for committed heart-led coaches and consultants.
Last Updated, January 28, 2026
Published by Susanna Reay, February 21, 2022
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