- AUTHORITY ARCHITECT -- BUSINESS Advisor -- SPEAKER. -- AUTHOR -
Susanna Reay
The Framework Thinking® Business Coach
AXIS
Your Message and Model - Aligned in 4 Weeks
AXIS is a private sprint that extracts your expertise, turns it into a visual Authority Framework, sharpens your messaging, and sets your visibility plan so high-value clients recognise your worth in seconds.
This creates faster sales cycles, stronger positioning, and higher-ticket opportunities.
For experts who want fast clarity and strategic assets in four weeks.
You are excellent at what you do.
The problem is people cannot see it fast enough.
You have decades of experience. You have delivered real results.
Yet your message still fails to match your calibre.
You are explaining yourself too much. You are blending in.
Others with less experience get the spotlight.
What you need is not a rebrand.
You need a strategic centre for your business to turn on.
That is AXIS.
Why AXIS works
It delivers the four values VIP clients buy:
Bigger Results and ROI
Strong positioning increases demand.
A clear Authority Framework helps you raise prices, close faster, and speak confidently about why your method delivers better results.
This turns your expertise into commercial advantage.
Speed
Four weeks.
No dragging. No overthinking.
Each week delivers visible output so momentum never stalls.
You leave with assets ready to use in sales, pitching, speaking, and content.
Convenience
You are busy.
AXIS does the heavy lifting by extracting and structuring your thinking with minimal time from you.
You think. I shape. You approve.
Simple.
Reduced Risk
The methodology is proven.
Client case studies show clear business outcomes.
You always know what is happening at each stage and why.
This gives confidence and removes uncertainty.
What you get
The four-week momentum
The result
You speak clearly.
Buyers understand you fast.
You sell without over explaining.
You move from scattered to recognised.
AXIS gives you the words, shape, and confidence to make it land.
This is not a course
No templates.
No mass coaching.
Just strategic precision applied to your business.
AXIS is ideal if you are
- Sitting on years of experience but lack a clear framework
- Circling a powerful idea but struggling to articulate it
- Planning a keynote, book, or high-ticket offer
- Ready to be seen as the expert without shouting
- Done with vague advice and want sharp, commercial clarity
AXIS is NOT for
- Beginners
- People still validating their niche
- Anyone looking for templated business models or mindset coaching
Case study
Jackie arrived with decades of brand experience but no clear message.
By week four she walked out with a category of one, a clear client model, a five-step service journey, and a new profile that triggered investor and board interest.
Her words:
This is the work behind the visibility. The mist cleared. I know who I am, what I do, and how to talk about it. ~ Jackie Naghten
The Commercial Lift
Clients use their Authority Framework to
- Raise fees
- Shorten sales cycles
- Pitch and land keynote talks
- Launch a group programme
- Build a book outline
- Rebrand with confidence
Why AXIS
What Serious decision-makers value: The experts who work with me tend to be decisive. They value faster progress, commercial clarity, and low-friction support.
AXIS is designed around those expectations.
A strong framework. Sharp messaging. A plan that moves.
Only 2 AXIS clients taken per month.
If you are serious about stepping into stronger visibility, clear commercial advantage, and a message that lands first time, this is where you tighten the core.
This is the essential work behind the book. The keynote. The flagship offer.
Case study
Debbie arrived with three different businesses but no clear, unifying message. Debbie's challenge was seeing connections everywhere but struggling to contain them and bring focus.
By week four she walked out with a clear client model, a set of defined talks to enter the corporate training space with, and a new profile that showed her true strengths that she'd been underplaying for years.
Her words:
Thank you for creating clarity, structure and focus. It's very refreshing to see my business this way. - Debbie Atkins
AWARD-WINNING BUSINESS COACH
I’m Susanna Reay, an award-winning Framework Thinking® Business Strategist, author and speaker who’s been bringing clarity, focus and structure into small businesses and entrepreneurial start-ups for over 20 years.
She believes that running a business should be fun, empowering and led with integrity and her mission is to help the unseen be seen, heard and respected!
Being naturally introverted in nature Susanna understands how draining a lot of business activities can be when they're not aligned to who we are, which is why all my tools and techniques are designed to align with exactly who you are right now.
Let's grow your Authority Brand Business together.
What Clients Say About Susanna's Support
Jenny has very high standards as a strategy advisor for 7 figure business owners.
Working with Susanna was absolutely fantastic – intelligent, no hype, great sense of humour, and invaluable mix of left-brain and right-brain capability. As a strategy advisor I have very high standards with the people I choose to help me with my own strategies. It is so rare to find someone who has the left-brain analytical skills to grasp your business and core IP, but also the creativity to enhance it into a better visual model. Susanna has a broad marketing skill-set and the focus to identify what isn’t working and turn it into something that sparkles!
Jenny Stilwell
Jackie knew she needed help to pull all the many threads of expertise together, so we did.
“If you're trying to figure out who you are, what you do, why you do it, and why sharing it with your audience is going to make you money, this is the woman to be working with.”
Jackie Naghten
Theresa loved the speed I picked up her business needs and added value, fast.
Susanna quickly was able to pick up my business and add value. She is quick to think on her feet. Doesn't give you 'canned' answers and honestly added value more than some coaches that I've paid more dollars than I care to say. I will definitely engage her again as needed. I really 'enjoyed' my time with her. She's authentic and trustworthy. Thanks A TON!!
Theresa Nordstrom