✨ Your expertise without a framework is like breathing underwater—impossible to sustain. ✨
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Updated Thinking February 2026. Originally published May 2025 as “The Authority Inversion Principle.” My thinking has evolved, the principle is read more
I am not against online summits. I am against poorly designed ones. In 2026, a summit is not a content library or a visibility stunt. It is a designed experience. And most fall apart because the host tries to solve too many things at once instead of getting clear on what truly matters. When I design a summit, […]
Founders who sell expertise often reach a point where the work itself is strong, but the delivery is doing too much heavy lifting. Value still depends on explanation. Authority still relies on presence. The business scales through effort rather than structure. Business framework workshops that incorporate Framework Thinking® exist to solve this problem by helping founders […]
TL;DR SummaryIf you want to understand how experts scale and create scalable offers or thought leadership assets, you need the right foundations in place. This guide outlines what every expert must prepare before working with a Framework Thinking® Business Coach so your expertise can scale with clarity and commercial strength. Most experts come to me […]
Christophe Stourton’s feedback after the Long Lasting Authority Think Tank Summit caught my attention for one reason. He wrote, “event seems too small a word.” That line stopped me, because it named something I’d been sensing: we weren’t running an “event.” We were designing a transformational architecture.And that distinction matters. Teaching gives people information. Transformation changes […]
Framework Thinking® helps coaches turn expertise into scalable frameworks that amplify results and authority.
[...]5 Ways to Leverage Technology Without Losing Your Authority Here’s the uncomfortable truth: most coaches are approaching AI coaching like a shiny new hammer, and suddenly everything looks like a nail. I’m watching brilliant coaches hand over their most valuable asset: their unique thinking: to algorithms that can’t even push back when a client needs it […]
Framework Thinking®: How to turn expertise into lasting authorityPicture this: Two equally talented business consultants start their authority-building journey on the same day.- One focuses on building a personal brand: posting daily on LinkedIn, networking aggressively, chasing speaking gigs. – The other takes a different approach, systematically extracting their expertise into visual frameworks.Eighteen months later? – The first […]
Why the smartest business owners have stopped borrowing other people’s methodologies and started building their own.There’s a moment in every expert’s journey when you realise you’ve been playing someone else’s game. You’ve mastered the frameworks, applied the methodologies, and executed the strategies – yet something fundamental is missing. You’re brilliant at what you do, but your […]
If you’re a creative services provider, coach, or consultant who fires off brilliant ideas faster than a popcorn machine but struggles to turn those sparks into clear, focused action — congratulations, you’re a Popcorn Brain. And you’re in excellent company. TL;DR SummaryPopcorn Brains (Creative, idea-generating entrepreneurs) are 300% more likely to start businesses but struggle […]
Why Strategic Depth Beats Surface-Level NoiseWhen it comes to building credibility, many experts assume that more visibility automatically means more respect. They believe that constantly broadcasting their wins online or maintaining a relentless social media presence is the only way to get noticed. But the truth is, the experts who end up on stages, snagging awards, and […]
Last week I immersed myself in the community experience of the You Are The Media’s Creator Day – that is so much more than a day. It’s an experience over a conference. And the people who go there are part of my tribe. I feel at home there, so I make the effort and travel to […]
The Expert’s Guide to Creating Interactions that Convert Prospects into ClientsAfter 15 years of building expertise-based businesses, I’ve witnessed firsthand how the path to client conversion has transformed. If you’re selling your expertise – as I have done as a consultant, coach, and thought leader – understanding today’s touchpoint reality isn’t just helpful; it’s essential […]