Teaching vs Transformation: Why Framework Thinking® Creates Lasting Authority

Christophe Stourton’s feedback after the Long Lasting Authority Think Tank Summit caught my attention for one reason. He wrote, “event seems too small a word.” That line stopped me, because it named something I’d been sensing: we weren’t running an “event.” We were designing a transformational architecture.And that distinction matters. Teaching gives people information. Transformation changes


Framework Thinking®: How to Scale, Stand Out & Deliver Lasting Results

Framework Thinking® helps coaches turn expertise into scalable frameworks that amplify results and authority.

Are Coaches Using AI Wrong?

5 Ways to Leverage Technology Without Losing Your Authority Here’s the uncomfortable truth: most coaches are approaching AI coaching like a shiny new hammer, and suddenly everything looks like a nail. I’m watching brilliant coaches hand over their most valuable asset: their unique thinking: to algorithms that can’t even push back when a client needs it


What is Framework Thinking®?

Framework Thinking®: How to turn expertise into lasting authorityPicture this: Two equally talented business consultants start their authority-building journey on the same day.- One focuses on building a personal brand: posting daily on LinkedIn, networking aggressively, chasing speaking gigs. – The other takes a different approach, systematically extracting their expertise into visual frameworks.Eighteen months later?  – The first


7 Framework Thinking® Principles to Scale Expertise

Why the smartest business owners have stopped borrowing other people’s methodologies and started building their own.There’s a moment in every expert’s journey when you realise you’ve been playing someone else’s game. You’ve mastered the frameworks, applied the methodologies, and executed the strategies –  yet something fundamental is missing.  You’re brilliant at what you do, but your


Why Entrepreneurs Need Business Frameworks

If you’re a creative services provider, coach, or consultant who fires off brilliant ideas faster than a popcorn machine but struggles to turn those sparks into clear, focused action — congratulations, you’re a Popcorn Brain. And you’re in excellent company. TL;DR SummaryPopcorn Brains (Creative, idea-generating entrepreneurs) are 300% more likely to start businesses but struggle


Building Expert Authority: Why Strategic Depth Beats Social Media Noise

Why Strategic Depth Beats Surface-Level NoiseWhen it comes to building credibility, many experts assume that more visibility automatically means more respect. They believe that constantly broadcasting their wins online or maintaining a relentless social media presence is the only way to get noticed. But the truth is, the experts who end up on stages, snagging awards, and


Creator Day 2025

Last week I immersed myself in the community experience of the You Are The Media’s Creator Day – that is so much more than a day. It’s an experience over a conference. And the people who go there are part of my tribe. I feel at home there, so I make the effort and travel to


How Many Interactions Does It Take to Convert Prospects?

The Expert’s Guide to Creating Interactions that Convert Prospects into ClientsAfter 15 years of building expertise-based businesses, I’ve witnessed firsthand how the path to client conversion has transformed. If you’re selling your expertise – as I have done as a consultant, coach, and thought leader – understanding today’s touchpoint reality isn’t just helpful; it’s essential


Beyond Personal Branding: Why Authority Frameworks Build Lasting Legacy

In a world obsessed with visibility and personal branding, I’ve chosen a different path.While most experts focus on helping you be seen, I’m dedicated to helping you be significant.This isn’t just semantics—it’s a fundamental shift in how we approach building expertise-based businesses.The Conventional Approach vs. The Authority ArchitectMost brand strategists and visibility experts operate from a


The Authority Inversion Principle: Reimagining How Expertise-Based Businesses Truly Flourish

After fifteen years of building my own consultancy and mentoring hundreds of coaches and consultants, I’ve witnessed a fascinating pattern that separates those who struggle from those who thrive. This pattern – what I now call The Authority Inversion Principle™ – has completely transformed how I approach business development, both for myself and for the ambitious


From Boardroom to Living Room: The Secret Competitive Edge My Children Are Inheriting

My daughter asked me a question last Sunday that made me realise: I’ve been secretly training my children in business for years.Over the last year a shift has happened, one where my young adult kids – are coming to me asking for advice in a new way.Not about family matters, relationships, household things… But for