7 Ways Working With Susanna is different

Thinking about working with Susanna?In this article, I share about the way I work, because it is not the way most people work, and if you are considering working with me, it is worth knowing in advance.Not as a warning, more as an orientation. There is a kind of session that feels productive but leaves you


Client Case Study: She had everything. Except one thing.

Client Case StudyKaren Sutton had already built a thriving ecosystem around her work as The Widow Coach. A membership community. An eight-month coaching programme. Retreats and events. A podcast and blog. A certification programme in development to train other widow coaches. From the outside, the business looked mature, well-established, and genuinely impactful. And yet when Karen tried


Framework First: The Growth Principle Most Experts Have Backwards

Updated Thinking February 2026. Originally published May 2025 as “The Authority Inversion Principle.” My thinking has evolved, the principle is sharper. Here is the current version.After twenty years of building my own consultancy and working with hundreds of coaches, consultants, and expertise-led founders, I have noticed a pattern that separates those who struggle from those


Business Framework Workshops for Founders Selling Expertise

Founders who sell expertise often reach a point where the work itself is strong, but the delivery is doing too much heavy lifting. Value still depends on explanation. Authority still relies on presence. The business scales through effort rather than structure. Business framework workshops that incorporate Framework Thinking® exist to solve this problem by helping founders


How Experts Scale: Foundations for Thought Leadership and Scalable Offers

TL;DR SummaryIf you want to understand how experts scale and create scalable offers or thought leadership assets, you need the right foundations in place. This guide outlines what every expert must prepare before working with a Framework Thinking® Business Coach so your expertise can scale with clarity and commercial strength. Most experts come to me


Framework Thinking®: How to Scale, Stand Out & Deliver Lasting Results

Framework Thinking® helps coaches turn expertise into scalable frameworks that amplify results and authority.

Are Coaches Using AI Wrong?

5 Ways to Leverage Technology Without Losing Your Authority Here’s the uncomfortable truth: most coaches are approaching AI coaching like a shiny new hammer, and suddenly everything looks like a nail. I’m watching brilliant coaches hand over their most valuable asset: their unique thinking: to algorithms that can’t even push back when a client needs it