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Updated Thinking February 2026. Originally published May 2025 as “The Authority Inversion Principle.” My thinking has evolved, the principle is sharper. Here is the current version.After twenty years of building my own consultancy and working with
In a world obsessed with visibility and personal branding, I’ve chosen a different path.While most experts focus on helping you be seen, I’m dedicated to helping you be significant.This isn’t just semantics—it’s a fundamental shift in how we approach building expertise-based businesses.The Conventional Approach vs. The Authority ArchitectMost brand strategists and visibility experts operate from a
Author’s note: This article introduced what I originally called The Authority Inversion Principle. Through continued work with hundreds of experts, the thinking has evolved into what I now call The Framework First Principle. Read the updated article here.After fifteen years of building my own consultancy and mentoring hundreds of coaches and consultants, I’ve witnessed a fascinating
My daughter asked me a question last Sunday that made me realise: I’ve been secretly training my children in business for years.Over the last year a shift has happened, one where my young adult kids – are coming to me asking for advice in a new way.Not about family matters, relationships, household things… But for
If you are a business consultant, coach, trainer or creative; creating a structured progression of offerings at different investment levels will be key to unlimited growth.The Scalable Offer Suite is a way to harness your expertise across different training styles, allowing you to serve more people without the burnout.Why This Works:Provides clear pathways for clients
If you are a business consultant, coach, trainer or creative; the backbone of your business will be building an Authority Ecosystem™.Your Authority Ecosystem™ is a suite of complementary products and services that solve problems at different price points and commitment levels.Why This Works:Shows depth and breadth of your expertise across multiple formats.Creates multiple entry points
Think about how traditional learning has always worked. Historically, knowledge flowed in one direction: from an expert (teacher, professor, speaker) to a passive recipient (student, audience).This model assumes that expertise is something to be transmitted, like pouring water into an empty vessel. But we know now that learning is far more complex and dynamic.The Digital
Hosting your own event, no matter the size is no mean feat for even the most extroverted person out there – but when you know you’re introverted in nature – why should you consider becoming an event host?In this article I share my reasons for becoming an event host, multiple times in multiple ways over
Andrew and Pete, Clare Josa, Sue B Zimmerman, Gus Bhandal, and Justice Williams MBE are among the speakers at the Super-Fast Authority Think-Tank Summit.But apart from learning about the big ideas that’s moved their business forward, why should you get your ticket?Here are 7 reasons to come along.You will have conversations you can’t have anywhere
How to become an authority in your space? This is often end of the quest for expert business owners – as authority often means the clients are seeking you out, paying your true worth and achieving the transformations they seek.Even those that have played on their invisibility, like Banksy, to see success have followed these
Do you like attending business conferences but wish there were more opportunities to not only speak to other attendees but to showcase your knowledge?The Super-Fast Authority Think-Tank Summit is a virtual business conference with a difference: after each keynote talk, you can share your thoughts live with other attendees. Topics being discussed include:Public speakingBuilding your personal
What does clarity mean for your business?In my world, as a business clarity coach, I see clarity as the following:Clarity is getting insight into the DNA of your business, what is the essence of what you do. Clarity is defining what you do best for your market and identifying exactly what types of clients you’re seeking
Why do people come to you and not go to your competitors? For me, clients love the mix of business and design coaching they get with fast, deep support. I provide creative and personalised solutions that weave in business strategy, branding, marketing and tech. Business and DesignIt’s taken me a long, long time to recognise and