Guest article submitted by Courtney Rosenfeld of gigspark.biz
Many of the most successful businesses began as one-person startups. Thanks to the rise of automation, accessible freelance talent, and user-friendly marketing tools, it’s becoming easier and easier to run a business on your own.
Solo entrepreneurs are no longer tied down by the tedious daily tasks that come with business ownership. The right tech-based help can give you the time to focus on big-picture issues and find ways to grow your company like never before.
Susanna Reay offers private or small-group personalised coaching to create a framework and structure integral to your business’s success!
Simple Website Builders
Whether you’re selling products or services, online or in-store, your business needs a top-notch website. A website will help you find customers, market your business, review important analytics, and appear more credible to consumers. Don’t put off creating a website due to budget or time constraints. When you’re getting a business off the ground, there’s no need to hire a web developer and have a custom website built from scratch. Take advantage of affordable website builders to get a beautiful website up and running in a couple of hours.
Web design aside, there are many situations when hiring help is a smart idea. If you're struggling with an aspect of your business that is out of your skillset, look for a professional or company to help you out. Some professionals to consider for your remote team include marketing experts, social media managers, and copywriters. Whenever you find yourself bogged down by a task that someone else could handle, consider outsourcing it to a freelancer.
Many solo entrepreneurs choose to set up their business as an LLC to gain tax advantages, shield themselves from litigation, and reduce paperwork. But creating an LLC on your own can distract you from the day-to-day responsibilities of running your business. Instead, connect with a formation service to affordably set up your business’s entity.
If you still think you can do it all on your own, just look at some of the biggest companies and their online presence. Arby’s is a great example. Without a dedicated social media team, they might just have a boring old Facebook page. Instead, they have won awards for their social campaigns. You don’t have to get as involved as Arby’s does (and you don’t have to have their budget) but having someone on your side that knows the ins and outs of social media can elevate your business beyond the competition. Even smaller companies, like Caspar and The Every Girl, are using social media to propel them toward success.
Keep in mind that many of your business tasks can be taken over by automation tools. Automation software is an excellent way to save money and time. Believe it or not, you can automate everything from accounting and marketing to client scheduling and social media. Not only will automation tools free up your time, but they can increase the efficiency of your marketing and social media efforts so you can reach more customers.
Automated marketing is a prime example, and email services, like Constant Contact, can easily integrate with your current processes. Just look at Southeastern Underdeck Systems. The owner of this small business decided to automate his email marketing – at the last minute on Cyber Monday – and wound up with $67,000 in sales before midnight on Tuesday.
Project Management Tools
Project management tools can also help you run your business, whether you’re completely on your own or working with a few remote freelancers. These tools allow you to oversee everything that’s going on in your business. Use project management apps to keep your to-do list organized, manage your work schedule, keep track of project progress, and collaborate with freelancers. Zapier recommends several budget-friendly project management apps geared towards small businesses, including Trello and Asana. Many of these apps offer free versions for small teams or one-person operations.
Putting together a small team or joining up with a partner may be in the cards for your future. But for now, you have everything you need. The challenges of running a one-person business are no match for the driven entrepreneur. With all of the tech-based help available, there’s nothing stopping you from pursuing your passion and getting a business off the ground on your own.
If you would like to submit a guest article for publication, contact Susanna for submission guidelines.