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Updated Thinking February 2026. Originally published May 2025 as “The Authority Inversion Principle.” My thinking has evolved, the principle is sharper. Here is the current version. After twenty years of building my own consultancy and working
Course creators time and time again fall for this very common mistake – don’t let this be you! Take the time to start at the beginning to ensure sales success.“Getting sales is so hard!”This is a phrase that I hear often from course creators, especially those who are more introverted in nature and honestly find
I met a woman today who listed over 7 different ways she serves clients, 3 different audiences and 2 business models. And yet her business income was stagnant. Why? Because she has no clear focus or message to share. Everyone she meets will get overwhelmed as she lists the many ways she works. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The standard human mind
Follow these 10 introvert-friendly tips on how to grow your business even if you’re an introvert… because you can and you are awesome! 1. Simplify always (as an introvert you will be over thinking everything, I know as that’s me too!) 2. Balance is key to sustainable success, so book time for work and play. 3. Align your
Do you ever wonder what it would be like if you took your business 100% online? If that’s one of those questions, that is coming towards you at the moment, then stay tuned because I’m going to be answering with the four elements that to be successful online, you really need to incorporate.Are you more introverted
Long tradition tells us to take our business cards to a big networking event, and it is super super vital for when you’re networking as an introvert.Why? If you’re busy listening and talking through different topics, it can be very easy to just let the extrovert talk away and not interrupt the flow… But the
Introversion and extroversion are signature traits that ordinarily define how a person prefers spending his or her time. Introverts tend to prefer quiet, solitary, and introspective experiences, while extroverts prefer energetic, collaborative and social environments. Clearly, neither is inherently better than the other, but for introverts, entrepreneurship can be especially challenging.Why do introverts struggle in
Today, in memory of my father, who was a great marketing consultant himself, I reflect on the importance of market research in our digital landscape.I grew up surrounded by talk of market research groups, new product launches, listening to consumers and even taking part in research groups when the products were aimed at children (testing
Discover 3 ways to network as an introvert: Online, In Person, and at Conferences so that you won’t feel exhaustion and overwhelm that can rapidly overtake us. I’m an introvert and I’m guessing you might be too. Or even if you don’t define yourself as an introvert in business. Maybe when it comes to networking,
One of those days. We all have them. The days where it seems impossible to do anything, get going in anyway possible. Your heart is heavy and you just have so much to do, you want to do nothing. But you are your business… If you don’t do anything then nothing will be done and your momentum will diminish…OR