The Hidden Power of Your Business Card
Long tradition tells us to take our business cards to a big networking event, and it is super super vital for when you're networking as an introvert.
Why? If you're busy listening and talking through different topics, it can be very easy to just let the extrovert talk away and not interrupt the flow... But the movement of bringing out your business card can give the signal for your companion to so the same.
When you're meeting people who are likely to be connecting you to other clients (they are not likely to be your client's themselves) and the business card serves as the reminder for who you are and what you do when all the noise has quietened down.
What do you need on your business card?
Think about it when you're at a networking event, people meet lots and lots of different people. And what do we remember the most?
It's not names.
It's not necessarily even what people do.
It's their face.
So you really need a nice photo off you on your business card along with these other elements:
- Your photo
- A headline - Your Logo
- Your title
- A short description about what you do
- Social handles (Instagram, Linkedin, Facebook)
You want all that on one side of your business card; here is mine below -
The Hidden Power
Now the secret to a really powerful business card is to put a Call to Action on the back of the business card ...and very few people do this.
Its super simple way to stand out and give more contact points after the event, with clear sign-posts as to what they can do more of next to learn more about you and your offers.
Various companies offer the ability to create different back sides to your cards at the same cost - my favourite is Moo.com I'm not an affiliate or anything. I just really love their business cards and that's where I've got mine done! Moo allows for up to 50 different images or text on the back of the business card.
In the past, when I was working more as an artist and a designer, I would show lots of my different designs on the back and then when I was networking, you've got a mini portfolio in front of you. People would pick and choose the ones that appeal to them, So for artists, it's really the best way to use this space.
But for myself, an online business strategist, I have Calls To Action on the back of my cards. I picked five different Calls To Action to go on the back of my business cards:
CTA 1: "Over-thinkers Action Plan"
This is my free sample on my homepage and if I am talking to you and I see the content in this plan is what you need, or the best entry point for new contacts, then this would be the card I give away.
CTA 2: "Create your Content Buckets".
This is a workshop that I give and help people with their how to create their social media content online. It's a great topic that everyone needs and those who have a community and are looking for guest speakers, this is my most popular topic.
CTA 3: "Entrepreneurs Sales Funnel"
If we have been talking together about the importance of connecting authentically to your customers and understanding what they need and when, this is the card I will share. It's a talking point card for me that gives a memory jog for the recipient.
CTA 4: "Member Zone"
On my Web site, I have a training portal, which offers both paid and free training. Anyone can sign up and register for the free training... just visit the link.
CTA 5: "Facebook Community"
Lastly, on Facebook I have my Introvert Entrepreneurs Powerhouse which is free to join, and is a community of like-minded women with similar goals looking to connect, support & inspire each other.
Over to You!
What different options you can create as a Call to Action on your business cards ? What do you want people to do remember about you?
If you've got any networking tips of your own, please do comment and add them because I always feel the more we share our experiences and what works for us is that's how we can help other people grow and succeed as well.